SABRE Awards North America 2018 Finalists | Holmes Report
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2018 SABRE Awards North America finalists

The 2018 North America SABRE Awards shortlist includes around 300 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The winners will be announced at the awards ceremony on May 1 at Cipriani 42nd Street in New York along with the Agencies of the Year. Tickets and tables are available here.

DIAMOND SABRE AWARDS

COMPANY OF THE YEAR             
Communicating Values in the Fourth Industrial Revolution—Salesforce with Zeno Group and Nectar

CEO OF THE YEAR                        
John Legere, the Un-Carrier CEO—John Legere, T-Mobile            

BRAND-BUILDING
Bringing a New Generation of Campers to KOA—Kampgrounds of America (KOA) with Allison+Partners
Creating the Summer of Spritz with Aperol—Campari America with M Booth
The Spotted Cheetah—Frito-Lay with Ketchum
Strongbow Nature Remix US Launch—Heineken USA’s Strongbow Hard Apple Ciders with Current Marketing
Road to Worldwide Relevancy—Turtle Wax with Zeno Group

REPUTATION MANAGEMENT                  
Building Honda's Reputation in Washington, D.C. as the Most Effective Foreign-Owned Carmaker—Honda North America with APCO Worldwide
"Solving the Problem of What to Drink When You're Not Drinking"—Seedlip with Hanna Lee Communications, Inc.
Canadian Trade Mission—DFW International Airport      
Measuring the Financial Impact of Overstock's Organic Social Media—Overstock with W2O

RESEARCH AND PLANNING                      
A Data-Driven Approach to Analyzing Content and Message Resonance—Ellevest   
Rallying Big Data, AI and PR In Defense of Fairness Opinions—Duff & Phelps with Greentarget
Find My Spark—ADDYI/Valeant with W2O
The Industrial Evolution Index—GE Digital with Ketchum Global Research and Analytics
Splash of Brilliance—Marriott Hotels with Catalyst Public Relations

MEASUREMENT AND EVALUATION                      
Columbia Gas of Ohio Energy Efficiency Saving Matters—Columbia Gas of Ohio with Fahlgren Mortine
Countdown to Day One: Creating DowDuPont—DuPont with Gagen MacDonald and Think Marketing
NCR BrandBuzz—NCR   
New York International Auto Show: Impact Analysis—Hyundai with Ketchum Global Research and Analytics
Pfizer and RXMOSAIC Motivating Boomers to Get a New Attitude About Vaccination—Pfizer, Prevnar 13 with RXMOSAIC

GOLD SABRE AWARDS: PRACTICE AREA CATEGORIES

BUSINESS-TO-BUSINESS MARKETING                   
Exposing the Reality of Retail Tech—GPShopper with Diffusion
Living Acres: Preserving Monarch Butterflies—BASF Crop Protection with Padilla
Microsoft SMB 10 Under 10—Microsoft with Airfoil
Positioning Pitney Bowes as a Global Technology Company Powering Commerce—Pitney Bowes with Burson-Marsteller
Reimagining the Bill with Broadridge—Broadridge with Huge

CONSUMER MARKETING (EXISTING PRODUCT)                
Canadian Tire: The World’s Premier Paint Experience—Canadian Tire with Weber Shandwick Canada
Jack Link’s Reclusive Spokesbeast Sasquatch Helps the Brand Reclaim Its Spot on the Pop Culture Map—Jack Link's with Carmichael Lynch Relate
MORTON SALT  INVITES INNOVATION  TO THANKSGIVING DINNER—Morton Salt with M Booth
Mr. Clean, the Undisputed Winner of the Super Bowl—P&G Mr. Clean with Citizen Relations
SMIRNOFF Made in America Day with Ted Danson—SMIRNOFF with TAYLOR

CONSUMER MARKETING (NEW PRODUCT)                       
Friends Again—Bank of America with Burson-Marsteller
The Launch of LIFEWTR, PepsiCo’s First Premium Water Brand—PepsiCo with Golin, R/GA and The Content Collective
McDonald's The Frork for Signature Crafted Recipes—McDonald's with Golin
PowerBar #CleanStart—PowerBar with Hunter Public Relations
Tax Genius H&R Block Reinvents Tax Industry through Cognitive Technology—H&R Block with Ketchum

INTEGRATED MARKETING                        
@barbiestyle: The Opportunity—Mattel with HL Group
Benjamin Moore Launches CENTURY—Benjamin Moore with Sharp Communications
Farewell, Dandelion: Turning a Beloved Color Into a Pop Culture Moment—Crayola with Golin
JetBlue No Blackout Non-Eclipse Non-Event—JetBlue with Golin
Tostitos Party Safe Bags—Frito-Lay with Ketchum

INSTITUTIONAL IMAGE               
Aflac “Outducks” a Reputational Deficit—Aflac with FleishmanHillard, Ken Willis International, Carol Cone ON PURPOSE and Marina Maher Communications
The ‘Great American Eclipse’ Flight—Alaska Airlines with C+C
Pfizer 2016 Annual Review: Accelerating Patient Impact—Pfizer with GCI Health (GCIH), Addison Group (WPP)
Repositioning an Established Brand to Reflect a New Corporate Vision—McGraw-Hill Education with RF|Binder
Resilient Performance—FM Global with Brodeur Partners

EMPLOYEE COMMUNICATIONS               
Establishing a Peer Network to Drive Engagement Through Times of Change—Boehringer Ingelheim with Weber Shandwick
Go Big, Win Big—Dell with PPR Worldwide
Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria—Medtronic     
Navistar’s Breakthrough Year: Employees Drive to Bring Company Back to Profitability in 2017—Navistar, Inc.  
RB Integration Communications Through Global Acquisition—RB             

EMPLOYER BRANDING                
Think Next. Now.—CSRA Inc. with REQ

EXECUTIVE LEADERSHIP 
J&J Takes Over #JPM17—Johnson & Johnson with Marina Maher Communications    
Ortho Dermatologics Rebranding Campaign—Ortho Dermatologics with EvolveMKD        
PayPal’s Values Driven Leadership—PayPal with Edelman
Unveiling the Founder and Leader Behind California Baby’s Natural Success—California Baby with HL Group   
Walker Sands for Strike Social: Giving Thought to the Artificial Intelligence Conversation—Strike Social with Walker Sands      

CAPITAL MARKETS                       
An All-Time High for Financial Communications—Abbott
Introducing CRISPR-Cas3—Locus Biosciences with French|West|Vaughan
Konnect Agency Leads FAT Brands' Juicy IPO—FAT Brands             

CAUSE-RELATED MARKETING                  
The Color of Inclusion—Mattel, UNO with Weber Shandwick
JetBlue Check In For Good—JetBlue with Golin
My Voice Matters—Curacao with ROX United
Notifica: Helping People Prepare for the Unimaginable.—United We Dream with Huge
Shero of the Year—Mattel Barbie with Weber Shandwick and HL Group

COMMUNITY RELATIONS                         
Creating a Community’s Voice in the Wake of a Tragedy: OneOrlando Alliance—Pro Bono/OneOrlando Alliance with Edelman
Curiosity Cube Ignites Scientific Passion—MilliporeSigma with Havas PR
My Life, Our Future—National Hemophilia Foundation, Bioverativ, American Thrombosis and Hemostasis Network with Bloodworks Northwest and KYNE
Partners in Preservation Main Streets—American Express with Day One Agency
Sherwin-Williams National Painting Week—Sherwin-Williams with Carmichael Lynch Relate

CORPORATE SOCIAL RESPONSIBILITY                    
Aon Apprenticeship Launch Program—Aon with Kivvit
Dell Tackles Ocean Plastics, Convenes NextWave—Dell with PPR Worldwide
THE ESTÉE LAUDER COMPANIES’ BREAST CANCER CAMPAIGN REACHES 25-YEAR MILESTONE—THE ESTÉE LAUDER COMPANIES’ BREAST CANCER CAMPAIGN with M Booth, Spring Studios New York and Reason2Be
From Bottle to Boot: The Timberland X Thread Collection—Timberland with Cone Communications
Learning Skills For Life—Diageo North America  

PUBLIC EDUCATION                    
Astellas Oncology C3 Prize—Astellas Oncology with Spectrum
Childhood Enders Campaign—Save the Children with Weber Shandwick
Choices Matter Campaign Combats Gateway to Opioid Epidemic—Pacira Pharmaceuticals with Coyne PR
Placing a Spotlight on Young Adult/Teen Mental Health and Suicide Prevention—JED Foundation with Makovsky
Ready. Raise. Rise.—Bristol-Myers Squibb with Ogilvy

CRISIS MANAGEMENT                
Heroes Among Us: Sutter Health Emerges as a Role Model for Natural Disaster Response in 2017—Sutter Health with Weber Shandwick
Managing the Omni Houston Hotel Crisis—Omni Hotels & Resorts with LDWW
Rebuilding a Bridge and Restoring Trust—Georgia Department of Transportation with Cohn & Wolfe
Together We RiSE—RiSE Festival with Allied Integrated Marketing
Zika Crisis Communications Campaign—Greater Miami Convention & Visitors Bureau (GMCVB) with Current Marketing / Weber Shandwick

ISSUES MANAGEMENT               
2018 Bayer Bee Care Program—Crop Science, a division of Bayer with Porter Novelli, BBDO and Mastermind Marketing
Air Canada Loyalty Announcement—Air Canada with Weber Shandwick Canada
Big 12 Champions for Life Inspires with Student-Athlete Stories—Big 12 Conference with LDWW
Equality For All: Closing The Gender Pay Gap—Salesforce with Nectar
Fight for Film—Louisiana Film and Entertainment Association (LFEA) with French|West|Vaughan

PUBLIC AFFAIRS             
A More Just NYC: The Campaign to Close Rikers Island—The Lippman Commission with Global Strategy Group
Disrupting the Development Approval Process with Vint Hil—Vint Hill LLC with Davies Public Affairs
Free Lunch for 1.1 Million Public School Students in NYC—New York State Health Foundation with Global Strategy Group      
Nasdaq's Blueprint for Revitalizing the Capital Markets—Nasdaq
The Shattered Mirror: News, Democracy and Trust in the Digital Age—The Public Policy Forum with NATIONAL Public Relations

CORPORATE MEDIA RELATIONS              
A Turkey for Every Table—Foster Farms with Fineman PR
Cogito Corporate Spotlight—Cogito Corporation with PAN Communications
Counseling Real Estate Attorneys to Media Success: Idea Hall with Cox, Castle & Nicholson—Cox, Castle & Nicholson with Idea Hall
The Future of Travel – Carnival Corporation’s Ocean Medallion Takes CES on a Trip of Innovation—Carnival Corporation with LDWW
Staring Down The Street: State Street’s Fearless Girl—State Street with Ogilvy, River Communications and Water & Wall Group

PRODUCT MEDIA RELATIONS (CONSUMER)                      
Handle With Care—Gillette  with Ketchum supported by Ad Agency: Grey New York
John Hancock Vitality Apple Watch Series 3—John Hancock with Weber Shandwick
Launching The Formica Writable Surfaces Collection—Formica Corporation with Carmichael Lynch Relate
Love at First Lift: A Dream Wedding at Planet Fitness—Planet Fitness with ICR
Varo Money Announces Application for National Bank Charter—Varo Money with Bospar

PRODUCT MEDIA RELATIONS (TRADE)                 
Destiny 2's 2017 PR Campaign—Activision with PMK*BNC and Step3
Make Dust History—Bosch Power Tools with Tech Image
OM-D E-M1 Mark II Launch Media Relations: Product Media Relations (Trade Media) —Olympus with MullenLowe
Reinventing Cisco—Cisco Global Communications with WE Communications, Text100, Teneo and Ogilvy
Taking Blockchain from Geekdom to Game Changer—IBM with Ketchum

DIGITAL CAMPAIGN                    
Arla’s 12 Days of Grilled Cheese—Arla Foods with Carmichael Lynch Relate
Invest Like a Feminist—Pax World Investments with RF|Binder
MonaLisa Touch “Real Patients” Campaign—MonaLisa Touch with Lippe Taylor
This AS Life Live! —Novartis Pharmaceuticals Corporation with Chamberlain Healthcare Public Relations
Undeniably Dairy—Dairy Management Inc. with Edelman

SOCIAL NETWORKING CAMPAIGN                        
#IArrivedSafe Campaign—Ford Driving Skills for Life with Kade Communications
#NuggsforCarter—Wendy's with Ketchum
Machine Learning Enables Alteryx to Dominate on Social Media—Alteryx
The Network. Intuitive. “What’s Your Intuitive Strength?” Quiz—Cisco      
Capitalizing on a Major Cultural Moment: The 2017 Solar Eclipse—Pizza Hut with Zeno Group

INFLUENCER MARKETING                        
All-Pink Starburst—Starburst with Olson Engage
American Greetings Give Meaning—American Greetings with MullenLowe
Bringing ReAl Talk to the RA Community—Pfizer with GCI Health
INK for WFM365 - Influencer Program—Whole Foods Market 365 with INK Communications Co.
Subway #SubYAY Music Festival Campaign—Subway with Ruder Finn

BRANDED JOURNALISM              
.future podcast—Microsoft Story Labs   
Confront Constipation—Synergy with Salutem (A Daniel J. Edelman Company)
Gut Check: Dad Bods Rule—Planet Fitness with ICR
Aspiring Toward a World Free from HPV-Related Cancers and Diseases—Merck with Zeno Group
Zippo Flame Art—Zippo with DeVries Global

WORD OF MOUTH                      
Angie's BOOMCHICKAPOP Empowers Women with its POP of POSITIVITY Tour—Angie's BOOMCHICKAPOP with Kohnstamm Communications
Bar on the Edge—Brewdog with Manifest New York
Donate a Photo Influencer Program—Johnson & Johnson with M Booth
Founding a Cult of Flavor: The Order of Cholula—Cholula Hot Sauce with Cohn & Wolfe
Tommee Tippee Scary Pump Rooms—Mayborn Group with 360PR

GUERRILLA MARKETING             
#NotVanilla—Toyota with Jackson Spalding
Bring Your O Game—Hot Octopuss with Manifest New York
For The Love of Hot Dogs—Oscar Mayer with Olson Engage
Moe's Ignites the Queso Wars! —Moe's Southwest Grill with Allison+Partners
T.R.I.P. Through The Multiverse—The Lights Out and Aeronaut Brewing Co. with Adam Ritchie Brand Direction

PUBLICITY STUNT                        
Destination Niagara USA Publicity Stunt—Destination Niagara USA with Fahlgren Mortine
Family Dinner with Dawn—P&G Dawn with Citizen Relations
Garden of Life Cultivates #Organic and #Non-GMO Leadership Position—Garden of Life with Carmichael Lynch Relate
JIM, The First Smart Decanter—Jim Beam with Olson Engage
REESE'S Outrageous Halloween—REESE'S with Ketchum

SPECIAL EVENT               
Centennial Commemoration of America's Entry into WWI—WWI Centennial Commission with Susan Davis International
HP Inc. at Cannes—HP Inc. with Dreamworks, Friends at Work and Technicolor
Imagine the Future—Dassault Systemes with Racepoint Global
PAY WITH HONEST, GET HONEST TEA—HONEST TEA with M BOOTH
What the Favre?!" Super Bowl Campaign"—Buffalo Wild Wings with FleishmanHillard

SPONSORSHIP                
Courtyard Super Bowl Sleepover Contest—Courtyard with Catalyst
Hisense Dual Threat Challenge—Hisense with Kwittken
The NFL Tastes The Rainbow—Skittles with Olson Engage
Shared Experiences – Toyota NASCAR Drivers & Winter Olympians—Toyota with Golin    
The Wine Region of Rioja and The Bachelorette:  Breaking Boundaries in Broadcast Integrations—Wines from Rioja with Finn Partners

TRADE SHOW                
CES: A Device Like No Other by American Greetings—              American Greetings with MullenLowe
Continuum’s Navigate 2017 Achieves Unprecedented Success in the Face of Tragedy—Continuum with March Communications
Unveiling the Next Step in 8K VR Delivery at SXSW—8K:VR Ride with Coderella
The USA Pavilion at Expo 2017—U.S. State Department and Private-Sector Sponsors with APCO Worldwide
Willow Frees Nursing Moms with First Wearable Breast Pump—Willow with Current Marketing

MARKETING TO MEN                  
The Best A Super Hero Can Get—Gillette with Ketchum
The Find Your Magic Initiative—Unilever/AXE with Edelman
Greater than Gold—MET-Rx with MWWPR
Pennzoil Films Take a JOYRIDE—Pennzoil with Coyne PR
Real Winner's Care Campaign—Dove Men Care with Edelman

MARKETING TO WOMEN                         
#BuickStyle—General Motors Canada with Weber Shandwick   
Eggs On Ice: Taking Back the Biological Clock—Extend Fertility with Kwittken
Evereve Turns #DressLikeAMom Into The Ultimate Compliment—Evereve with Carmichael Lynch Relate
Fractured Truth Campaign—Radius Health, Inc. with W2O Group, Patients & Purpose and Silverlight Digital
Konnect Agency Helps Amber Rose Create a Conversation with the Modern American Woman—Amber Rose SlutWalk with The Sax Agency

MARKETING TO YOUTH              
#StopProfiling—Truth Initiative with Ketchum
Freestyle Delivery—California Milk Processor Board (CMPB) with GALLEGOS United and ROX United
Hip Hop, STE(A)M & Tinkercad: Autodesk Brings Hip Hop Architecture to Camps Nationwide—Autodesk with M Booth
Make America Bait Again: Turning the Participation Tide for Fishing and Boating—Recreational Boating and Fishing Foundation with Exponent PR
Youth Suicide Prevention Awareness Campaign—Washington State Department of Health with C+C

MULTICULTURAL MARKETING                 
#SAGAFTRAUNIDOS Ending The Double Standard for Spanish-language Performers—SAG-AFTRA with Balsera Communications
Break Bread Smash Stigma—Casey House           
Dazzling the Latin Grammys with Colgate Optic White Smiles—Colgate with Cohn & Wolfe
P&G "The Talk"—P&G's My Black Is Beautiful with EGAMI Group
Pantene Gold Series—Pantene with DeVries Global

GOLD SABRE AWARDS: INDUSTRY SECTOR CATEGORIES

AUTOMOTIVE                 
2018 Dodge Demon Launch—Fiat Chrysler Automobiles/Dodge with George P. Johnson Experience Marketing and Spinifex Group
Generation Genesis—Genesis Motors Canada with Faulhaber Communications
Jaguar Racing Electrifies Formula E NYC ePrix—Jaguar Land Rover with Havas Formula and KRo
Thor Trucks: Beating Tesla to the Streets—Thor Trucks Inc with the Bulleit Group             
Turning the Keys of Influence—Rolls-Royce Motor Cars with Cohn & Wolfe

FASHION AND BEAUTY                    
All Ages, All Races, All Genders: Helping M∙A∙C Cosmetics Continue Its Diversity & Inclusion Journey—M∙A∙C Cosmetics with Praytell Agency
I Move Me—ASICS        
It's a 10 Haircare: Stopping Traffic in NYC with National Love Your Hair Day—It's a 10 Haircare with 5W Public Relations
Moving Timberland Beyond the Boot—Timberland WITH Coyne PR
The Evaus Project—Suave with Edelman, Carrot and Mindshare

FOOD AND BEVERAGE                     
Bud on Mars—Budweiser with 3PM/Weber Shandwick and PMK*BNC
Can Do, Can Did: Creating the Canned Cocktail Movement—Cooper Spirits Co. with KLG Public Relations
Catelli 150th Family Reunion—Catelli Pasta with Proof Inc.
Green Giant Guinness World Records Event—Green Giant with Gillian Small Public Relations
Power of Pizza—Nestlé with Weber Shandwick, Doner, Metavision Media, REACH and EdgeDNA

HOME AND FURNITURE                   
All-Clad Revolutionizes the Culinary Standard with Prep & Cook Launch—All-Clad with 5W Public Relations
Canadian Tire CANVAS House—Canadian Tire     Citizens & Collaborators, • Pomp & Circumstance
Global Launch of the IKEA Place App—IKEA with Allison+Partners
Parents Coming Out—3M with Exponent PR
Real #MomLife with Busy Phillips—LG Electronics           

CONSUMER PRODUCTS              
Clean My Path—Eureka Vacuums with Sublime Communications
King of the Commode—The Clorox Company with Ketchum
Monopoly Token Madness Vote Creates Global Frenzy for Fan-Favorite Game Pieces—Hasbro with Litzky Public Relations
Stand With Ribs—The Clorox Company / Kingsford Charcoal with Current Marketing
The Tastiest Submission You’ll ever Experience—Cinnabon with Finn Partners

ENTERTAINMENT                        
AARP Studios "Dinner with Don"—AARP with Rogers & Cowan
Delivering on a Promise: The Park at Wrigley—Chicago Cubs and Hickory Street Capital with Culloton Strategies, LLC
Real Life Women Superheroes—Studio Movie Grill with LDWW
The Timberwolves Launch a #NewEra—Minnesota Timberwolves with Olson Engage
WITH ZUMBA FITNESS, DESPICABLE ME 3 DANCES ITS WAY TO GLOBAL BOX OFFICE DOMINATION—Universal Pictures with H+M Communications

FINANCIAL SERVICES                   
A Powerful Prestige Partnership with The Points Guy—Citi with Prosek Partners
American Express Cobalt Card—American Express          
Discover Helps Millennials Fall in Love with their Credit Scores—Discover Financial Services with Golin
Genpact: AI Adoption, Readiness and Impact—Genpact with Peppercomm
Official Card of Sounders Fans—BECU with C+C

FOOD SERVICE               
#TasteTheNewNext—Loblaw with Proof Inc.
Breaking the Interstate … and a Sales Record - Krispy Kreme Original Glazed Doughnut's 80th Birthday—Krispy Kreme Doughnuts with FleishmanHillard
Challenging the Food Industry on Added Sugar with New Drinks and a Cup Full of Consciousness—Panera Bread with Weber Shandwick, Sloane & Company, and M Booth
The Tastiest Eclipse in History—Krispy Kreme Doughnuts with FleishmanHillard and Baldwin&
Twitter Beef—Wendy's with Ketchum

RETAILERS                       
#ForceofNature: Making the Outdoors the Largest Level Playing Field—REI with Edelman
Bringing In-Car Commerce to Uber—Cargo with Max Borges Agency
Everyday Life. Powered Locally.—Cenex with Exponent PR
Project Gigaton—Walmart         
The World's First Energy Positive Retail Store Opens in Dallas—TreeHouse with LDWW

TRAVEL AND TOURISM                    
Airbnb x Pantone: Connecting Color and Community—Pantone and Airbnb with Kwittken (lead agency for Pantone), DKC (lead agency for AirBnb) and Studio Stilton (production partner)
Eclipsing the Eclipse—Royal Caribbean International with Weber Shandwick
FINDING PUPS THEIR FUR-EVER HOMES: RESIDENCE INN LAUNCHES DOG DAYS OF SUMMER PROGRAM—Residence Inn with Laura Davidson Public Relations
JetBlue’s Tax Return Return Flight—JetBlue with MullenLowe
United Honors the “Queen of the Skies” – Saying Farewell to the 747—United Airlines      

ENERGY AND NATURAL RESOURCES                          
Changing Minds (and Votes) in Colorado—Extraction Oil & Gas with Hill+Knowlton Strategies
Coronal Energy Turns on Solar Power with Micro-Targeted Community Outreach—Coronal, powered by Panasonic with G&S Business Communications
Nuclear Matters—Nuclear Energy Institute with APCO Worldwide
Remembering Hurricane Andrew: Miami-Dade’s Unbreakable Spirit—Florida Power & Light Company with rbb Communications
When Fake News Dominated the Headlines, LDWW Helped Whitefish Energy Overcome the Impossible—Whitefish Energy with LDWW

CHEMICALS AND INDUSTRIALS                     
#DeloDrives Change: Celebrating America’s Game Changers—Chevron Delo with Cohn & Wolfe
Countdown to Day One: Creating DowDuPont—DuPont with Gagen MacDonald and Think Marketing
Designing Really Big Things With UTC—United Technologies Corporation with Huge
Feeding the World – It Starts With an Acre—DuPont Crop Protection with Exponent PR
Wave New York Times Square Installation—Kaynemaile with SweeneyVesty

PROFESSIONAL SERVICE FIRMS               
Bringing Business Chemistry to Life—Deloitte with Hill+Knowlton Strategies and Grey Market Digital
The Science Behind What’s Next: Nielsen’s Evolution in the Marketplace—Nielsen with Weber Shandwick and MRM McCann
Read to Succeed—KPMG            
(Re)Defining Nielsen Total Audience Measurement—Nielsen
Romanucci & Blandin Fights Online Sex-Trafficking—Romanucci & Blandin with Culloton Strategies, LLC

REAL ESTATE AND CONSTRUCTION              
CIM GROUP SEARCHES FOR THE NEXT GREAT POP-UP—CIM Group with Zapwater Communications
Driving Motorsports Facilities Into The Future—International Speedway Corporation with Coyne PR
Establishing a Concrete Foundation: How USCR Became a Media and Wall Street Darling—U.S. Concrete (NASDAQ:USCR) with ICR
Schindler Elevator Creates Sales Lift with Social Listening—Schindler Elevator Corporation with G&S Business Communications
World's 1st Blockchain-Powered Real Estate Deal—Propy with PR Hacker            

TRANSPORTATION AND LOGISTICS              
An Industry Leader in the Past, Present, and Future—Shell Rotella with Coyne PR
Mitsubishi Regional Jet—Mitsubishi Heavy Industries with Edelman
Navistar’s Breakthrough Year: Media Relations Drives Improvements in Stock Price, Market Share—Navistar    
Swisslog Content Marketing—Swisslog with Fahlgren Mortine
Taking Flight to Explain Complicated Technology from Cockpit to Cabin—Honeywell Aerospace with WE Communications

CONSUMER ELECTRONICS                        
Bringing the FreeStyle Libre Revolution to the U.S.—Abbott with GCI Health
IMAX Suspends Reality With Launch of IMAX VR Experience Centres—IMAX with Coyne PR
Returning to Call of Duty’s Franchise’s Roots to Reclaim Glory as #1 Selling Title of 2017—Activision with PMK•BNC and Step 3
TV is Art: The Frame—Samsung Electronics America with Allison+Partners
Xbox One X Specs Reveal—Microsoft with Assembly Media Inc.

TECHNOLOGY: HARDWARE                      
2016 Corporate Responsibility Report—Raytheon Company           
Hardware Startup Purism Beats the Odds to Crowdfund $2 Million to Build World’s First Open Ecosystem—Purism with Coderella
Honeywell Goes Live to Drive Demand Worldwide—Honeywell Safety & Productivity Solutions with Weber Shandwick
HPE Takes Its Mars-Shot—Hewlett Packard Enterprise with Interfuse Communications, a Ketchum Company
Rocket Lab Launches New Zealand into the History Books—Rocket Lab with Method Communications

TECHNOLOGY: SOFTWARE AND SERVICES               
Adobe Creative Cloud – Make the Cut—Adobe with Edelman and UEG
MailChimp's Journey to Company of the Year—MailChimp with Rsquared Communication
Reigniting Culture at HPE: Internal Communications Campaign—Hewlett Packard Enterprise with Daggerwing Group and Interfuse Communications
Speak2Sign: Connecting the Deaf and Hearing.—Ink & Salt with Huge
Swipe Right for Good: Tinder’s #FundHerCause for International Women’s Day—Tinder with M Booth                                     
TELECOMMUNICATIONS                          

Disrupting the Duopoly: Launching the ZTE Axon M—ZTE with Grayling
Eclipse Impossible—AT&T with FleishmanHillard
T-Mobile ONE Unlimited 55—T-Mobile USA       
U.S. Cellular and “The Future of Good” Help Good Happen—U.S. Cellular with Ketchum, MullenLowe
Verizon #freestyle50—Verizon with 300 Entertainment, LAGRANT COMMUNICATIONS, KWL Management, IW Group, and VPE Public Relations

WEB-BASED BUSINESS                
Making Meaningful Connections:  A Tinder Couple Goes Viral—Tinder with M Booth
Real People Make a Real Difference—eBay with Interfuse Communications
Samsung Creates Closet in the Clouds for Rent the Runway—Samsung with Allison+Partners
Squarespace x Super Bowl LI—Squarespace        
You Gotta Hear This:  Audible Launches in Canada—Audible with Veritas

ANIMAL CARE                
Dogs Who Changed The World—Milk-Bone with PR Hacker       
Educating Horse Owners on Topline Health—Cargill Animal Nutrition with Padilla
If This Dog Could Talk—Merck Animal Health with GCI Health
Litter Genie Goes On A Mission to #StopCatLitterSmell—Litter Genie with Rebel Gail

CONSUMER HEALTH                   
Differin Rx to OTC Switch and Launch Campaign—Differin with Lippe Taylor
Empowering the LGBT Community to F*ck w/out Fear—Los Angeles LGBT Center with Weber Shandwick
Excedrin Works—GSK Consumer Healthcare, Excedrin with Weber Shandwick
Fueling Fitness Fanatics with Clean Nutrition—Garden of Life with Carmichael Lynch Relate
Pfizer’s Pediatric Portfolio Honors America’s Greatest School Nurses—Pfizer Consumer Healthcare’s Pediatric Portfolio with Coyne PR

HEALTHCARE PROVIDERS                         
#Take2Mins—Dignity Health with Allison+Partners
Children’s HealthSM Takes Pediatric Health Care and Welfare ‘Beyond ABC’—Internal - Children's Health        
Don’t Be An Accidental Drug Dealer - A Campaign To Combat Tennessee's Opioid Epidemic—BlueCross BlueShield of Tennessee with MP&F Public Relations
The Power of a Smile—Dignity Health with Allison+Partners
We Are WCM—Weill Cornell Medicine  

MEDICAL TECHNOLOGY              
Evolving a Brand’s Heart Health Mission—Omron Healthcare with MWWPR
The Launch of KardiaBand—AliveCor with Highwire Public Relations
Live Life Well—Doctor On Demand with SutherlandGold
Obalon Balloon System—Obalon Therapeutics, Inc. with EvolveMKD
XPRIZE Brings Star Trek Science Fiction to Reality—XPRIZE with Merryman Communications

PHARMACEUTICAL RX                 
Be Vocal: Speak Up for Mental Health—Sunovion Pharmaceuticals Inc. with Biosector 2
Finely Tuned: Protecting Patient Choice—Janssen Pharmaceuticals with Tonic Life Communications / McCann
SEE ME: Cyndi Lauper Gives a Voice to the Psoriasis Community—Novartis Pharmaceuticals Corporation with Chamberlain Healthcare Public Relations
Telling Metastatic Breast Cancer to "Kiss This!"—Novartis Oncology with Biosector 2, a Syneos Health company
Understand AD: A Day in the Life—Sanofi Genzyme Regeneron with Weber Shandwick

ASSOCIATIONS               
ACM Turing Award—Association for Computing Machinery with MIX Public Relations
The Healthcare Education Project, New York Organ Donor Campaign—LiveOnNY Foundation with SKDKnickerbocker
Meet the Elevators—Elevate Minnesota with Olson Engage
Saving Affordable Housing: Protecting and Strengthening the Low-Income Tax Credit with AHTCC—Affordable Housing Tax Credit Coalition with Group Gordon
SkinSerious—American Academy of Dermatology with McCabe Message Partners

EDUCATIONAL AND CULTURAL INSTITUTIONS                       
Crises in the Caribbean: Evacuating & Communicating for 2 Medical Schools Damaged by Hurricanes—Adtalem Global Education with Allison+Partners
Johnny Morris' Wonders of Wildlife National Museum and Aquarium Grand Opening—Wonders of Wildlife with FleishmanHillard
Making a Dent in College Debt: Freshman Year for Free Launch—Modern States Education Alliance with RoseComm
Nuclear Reactions—The University of Chicago with University Communications at the University of Chicago
Striking Gold: Syracuse University Central to LIGO Discovery of Gold’s Origin—Syracuse University with FleishmanHillard

GOVERNMENT AGENCIES                         
A Fight for Victims Rights Following the Belgium Terrorist Attack—Jim Cain, Former U.S. Ambassador to Denmark with French|West|Vaughan in partnership with Cambre Associates
By Air, By Land or By Sea—Department of Defense Warrior Games with Edelman
FINLAND FINNISH ON TOP—Visit Finland with Zapwater Communications
I-75 South Metro Express Lanes Campaign—State Road and Tollway Authority with Porter Novelli
Reducing Distracted Driving in Washington State—Washington Traffic Safety Commission with C+C

NOT FOR PROFIT ORGANIZATIONS                       
Addressing Patients' Health During Natural Disasters—Healthcare Ready with JPA Health Communications
Harnessing Patient Power to Drive Scientific Discovery—The Michael J. Fox Foundation with Finsbury
Helping 800,000 Dreamers Reach Their American Dream—FWD.us with FP1 Strategies
Prescribed to Death—National Safety Council with Ketchum, Energy BBDO, m ss ng p eces and PHD
YES Means Test: Empowering Sexually Active Young Adults to Get Tested for STDs—American Sexual Health Association with Edelman

GOLD SABRE AWARDS: GEOGRAPHIC CATEGORIES

GLOBAL CAMPAIGN                    
: Pure Earth Highlights Global Impact of Pollution to Public Health Problem and Economics—Pure Earth with TogoRun
Commemorative Cheeseware in Honor of Finland’s 100th Anniversary—Finlandia with BML Public Relations
Four Seasons Pop Down—Four Seasons Hotels and Resorts with HL Group and HALO Public Relations
SAP Leonardo and a Renaissance in Modern PR—SAP with PAN Communications
Visa Champions a Cash-Free Future—Visa with Catalyst Public Relations

MULTIMARKET CAMPAIGN                      
“A NIGHT AT” the Home of Guinness—Guinness Storehouse with Ogilvy
Carnival Corporation Rallies the Industry to Show THE CARIBBEAN IS OPEN—Carnival Corporation with LDWW
Dell Helps Women Entrepreneurs “Make it Real”—Dell Inc. with PPR Worldwide, Cohn & Wolfe, AxiCom and IHS Markit
Inside the Element Culture Campaign—Hewlett Packard Enterprise with Daggerwing Group and Interfuse Communications
Launching a Company in 10 Days: The US-India Strategic Partnership Forum (USISPF)—US-India Strategic Partnership Forum (USISPF) with Ruder Finn

CANADIAN CAMPAIGN               
#MakeAToenation—Tourism Yukon with The Colony Project
All Day Breakfast Selections Launch—McDonald's Canada with Weber Shandwick Canada
ESA Powerline Safety Program—Electrical Safety Authority with Proof Inc.
It's About mBC Time—Pfizer Canada Inc. with NATIONAL Public Relations
One Good Scam—Alberta Securities Commission with Edelman Canada

SILVER SABRE AWARDS: AGENCY MANAGEMENT

PR AGENCY EMPLOYEE PROGRAM                       
Clean Up At Cannes—Golin
NYU at Weber Shandwick: Masters in Residence—Weber Shandwick         
Sleep Well, Be Well—Conscious Company with Beehive Strategic Communication           

PR AGENCY CITIZENSHIP                           
The Castle Group - WriteBoston—WriteBoston with The Castle Group
Invest in Others Awards Gala: Sharing Stories with Video—Invest in Others Charitable Foundation with JConnelly
Mi Casa Es Tu Casa—Weber Shandwick

PR AGENCY MARKETING                          
B2B Peer Summit—Fahlgren Mortine
Day One Agency Perspectives—Day One Agency             
Hotwire: 'Building a Badass Brand'—Hotwire    
Practice What We Preach—Bospar PR
Wired by Nature, Swayed by Science—Spectrum

THOUGHT LEADERSHIP IN PR                  
Authenticity as a Driver of Reputation: Leveraging Original Research to Spark Conversation—Cohn & Wolfe
Proof CanTrust Index—Proof Inc.     
Golin's Global Relevance Review—Golin
GSG's Business & Politics Annual Study: The Authority on Corporate Activism in the Age of Trump—Global Strategy Group  
Powerful Connections: 2017 Influence Impact Report—Allison+Partners

PR AGENCY NEW PRODUCT OR OFFERING                        
Protecting Against and Predicting Reputation Risk in Real Time—Weber Shandwick
Ripple: Influencer Engagement—Mitchell
Ruder Finn Debuts First Alexa Skill Offering for Thought Leadership—Ruder Finn
SHIFT Communications Systematizes & Embraces the Power of Prediction—SHIFT Communications
W2O Socialgraphics—W2O