2016 SABRE Awards South Asia finalists

Leading Indian independent Adfactors dominated the shortlist of finalists for the South Asia SABRE Awards, which were presented at a ceremony at Pullman Hotel, Aerocity, New Delhi, Mumbai on July 21.

Adfactors was shortlisted 24 times, more than any other agency. Other agencies with multiple finalists included Genesis Burson-Marsteller (fifteen), MSLGroup (thirteen), Avian Media (eight), Edelman and Weber Shandwick (seven each), Integral PR, PR Pundit, and Text 100 (four each), Perfect Relations, and SPAG Asia (three each),

The in-house team at Viacom 18 Media was shortlisted ten times.

The winners and certificate of excellence recipients were announced at the awards ceremony.

A complete list of shortlisted entries follows:

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Company of the Year   

Company of the Year—Biocon Ltd with Biocon - Corporate Communications

 

Building a future ready reputation—Godrej Industries 

Superior Achievement in Brand-Building                                                                          

‘Baleno - The Game Changer for Maruti Suzuki in the premium Segment’—Maruti Suzuki India Limited with Avian Media Pvt. Ltd.       

Every Day A Different Journey—Tourism New Zealand with Genesis Burson-Marsteller

EVERY PICTURE TELLS A STORY—Sony Alpha with MSLGROUP in India   

SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd.

The Story of A Roaring Revival—Department of Industrial Policy and Promotion, Govt. Of India with Genesis Burson-Marsteller       

Superior Achievement in Reputation Management                                                                     

 

Get Ahead. Get There.—Uber with MSLGROUP in India

'Make in India for the World' - Biocon's campaign for Corporate Reputation Management—Biocon Corporate Communications with Biocon Limited 

One Roof for India and the World—Airbus Group with Avian Media Pvt. Ltd. 

SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd. 

The Flight from Brussels—Jet Airways with Adfactors PR

Superior Achievement in Measurement & Evaluation 

Mission Indradhanush—Public Health Foundation of India, Ministry of Health and Family Welfare with Genesis Burson-Marsteller 

NPCI’s financial literacy campaign for digital payments in India—National Payments Corporation of India with Adfactors PR 

Superior Achievement in Research & Planning

Walk Together to #protectherheart—Saffolalife (Marico Ltd.) with 20:20 MSL

 

THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING

GEOGRAPHIC CATEGORIES

Pakistan                                                                        

Coca-Cola & KASHF Foundation - Women Entrepreneurship Program—The Coca-Cola Export Corporation, Pakistan Branch 

The Coca-Cola Book Bank—The Coca-Cola Export Corporation with Asiatic Public Relations Network (Pvt.) Ltd.

 

South/Southeast Asia                                                               

Breaking the Mountain of Mindsets—Viacom18 Media Pvt Ltd 

ICICI BANK: WHERE ‘I’ STANDS FOR INCLUSION—ICICI Bank with Adfactors PRwith 

MTV BIG F – Showing the finger to taboos about sex in India—Viacom18 Media Pvt Ltd 

 

PRACTICE AREA CATEGORIES

Business-to-Business Marketing                                                            

Company of the Year—Biocon - Corporate Communications with Biocon Ltd 

IBM Cloud - Cloud is everywhere!—IBM India with Text100

Taking India To The Cloud—Microsoft India with Edelman India Private Limited     

 

Corporate Image                                                                        

Act for Mahseer—Tata Power with Edelman India Private Limited

Flipkart Big Billion Days 2015—Flipkart Internet Private Limited  

Positioning Ericsson India as a leading ICT player—Ericsson India with Text 100 India Pvt Ltd

Shramdaan Divas (Labour Donation Day)—Pidilite- Fevicol with Adfactors PR  

SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd. 

 

Corporate Social Responsibility

A March #BackToSchool—Vodafone Foundation with Adfactors PR

Coca-Cola & KASHF Foundation - Women Entrepreneurship Program—The Coca-Cola Export Corporation, Pakistan Branch   

ICICI BANK: WHERE ‘I’ STANDS FOR INCLUSION—ICICI Bank with Adfactors PR

Music For A Cause—Genesis Foundation with Genesis Burson-Marsteller                 

Shramdaan Divas (Labour Donation Day)—Pidilite- Fevicol with Adfactors PR        

                                                                          

Crisis/Issues Management                                                                      

Brand Building and Crisis Management- A Real 24x7 Story—Air India with Perfect Relations Pvt Ltd.

Listing of the Stock Exchanges in India—Consortium of Private Equity Firms with Integral PR

SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd. 

 

Digital Campaign                                                                        

Aviva Early Starters Initiative—Aviva Life Insurance with Adfactors PR Pvt. Ltd.

Big Belly - Ideas that Innovate—Viacom18 Media Pvt Ltd  

Enabling A Short News Video Ecosystem In India—Inshorts with Adfactors PR Pvt. Ltd

Getting Pockets in every pocket!—ICICI Bank with Adfactors PR

THE BURRP! NYE HUNT—Burrp! with MSLGROUP in India

 

Employee Communications                                                                   

Big Belly - Ideas that Innovate—Viacom18 Media Pvt Ltd  

 

Financial Communications                                                                      

Birth of a new bank—IDFC Bank with Adfactors PR Pvt Ltd

GREX: Making investing in start-ups easy—GREX Alternative Investments Market with Adfactors PR Pvt. Ltd.

Listing of the Stock Exchanges in India—Consortium of Private Equity Firms with Integral PR          

PFMS FL Project (BIHAR)—International Financial Corporation with Fino Paytech Ltd

 

Marketing to Consumers (New Product)                                                                          

adidas Pure Silos Series Global Launch -­‐ India—adidas India with PR Pundit

Ek Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood Classic—Tata Global Beverages Limited with Edelman India Private Limited   

YuPlayGod—YU Televentures with Genesis Burson-Marsteller       

 

Marketing to Consumers (Existing Product)                                                                    

#YummyMummy—Bio Oil (Marico Ltd.) with 20:20 MSL   

Ariel - Share the Load—P&G with Devries Global            

Every Day A Different Journey—Tourism New Zealand with Genesis Burson-Marsteller

Go Big, Go NBA—National Basketball Association with Genesis Burson-Marsteller        

ILEDTHEWAY—Energy Efficiency Services Ltd (EESL), a public ESCO under the Ministry of Power, Govt. of India with Edelman India Private Limited
                                  

Media Relations                                                                          

Crisis to Conviction - An account of adidas Group’s corporate image ascension post Reebok crises—adidas Group, India with Kaizzen Communications

Game of Thrones - Creating Channel Mindspace—Star World Premiere with Creation

PSI - Leveraging the Power of Global Goodwill Ambassador—PSI India with PR Pundit

SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd

The Story of A Roaring Revival—Department of Industrial Policy and Promotion, Govt. Of India with Genesis Burson-Marsteller

 

Public Affairs/Government Relations                                                                 

From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick

Listing of the Stock Exchanges in India—Consortium of Private Equity Firms with Integral PR

Protecting Intellectual Property Rights to Empower INNOVATION in India—Global Intellectual Property Center with SPAG Asia            

SANKALP – Commitment to reduce the NCD burden in India through a multi-sectoral approach—Partnership to Fight Chronic Disease (PFCD) with SPAG Asia

                                            

Public Education                                                                         

Caring Hands Campaign—ICICI Lombard General Insurance Pvt Ltd. with Adfactors PR Pvt Ltd

Democratising Quality Education—Khan Academy with Text100

From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick

MTV BIG F – Showing the finger to taboos about sex in India—Viacom18 Media Pvt Ltd  

Ride to Safety—ICICI Lombard General Insurance Pvt Ltd. with Adfactors PR Pvt Ltd

 

Social Media Campaign                                                            

#ChangiChallenge—Changi Airport with MSLGROUP in India

Aviva Early Starters Initiative—Aviva Life Insurance with Adfactors PR Pvt. Ltd.

THE BURRP! NYE HUNT—Burrp! with MSLGROUP in India

The Coca-Cola Book Bank—The Coca-Cola Export Corporation with Asiatic Public Relations Network (Pvt.) Ltd.

 

Special Event                                                                

Air India All Women Crew Operated Flight to San Francisco on International Women’s Day—Air India with Perfect Relations Pvt Ltd.

Auto Expo – The Motor Show 2016—Society of Indian Automobile Manufacturers (SIAM) with Perfect Relations Pvt Ltd.

Bad is the New Good - Gabbar is Back—Viacom18 Media Pvt Ltd

Pinkathon—Pinkathon with Ketchum Sampark Pvt. Ltd.

The Story of A Roaring Revival—Department of Industrial Policy and Promotion, Govt. Of India with Genesis Burson-Marsteller  

 

INDUSTRY SECTOR CATEGORIES 

Associations                                                                  

Go Big, Go NBA—National Basketball Association with Genesis Burson-Marsteller

Partnering India’s journey towards a healthy IP regime—Global Intellectual Property Center with SPAG Asia

VIBRANT BUSINESS WOMEN NATIONAL CONCLAVE—Gujarat Chambers of Commerce & Industries with Simulations Public Affairs Management Services Pvt Ltd

 

Consumer Products/Services                                                                 

adidas Pure Silos Series Global Launch -­‐ India—adidas India with PR Pundit

Ariel - Share The Load—P&G India with Devries Global    

BBLUNT: A BRAND BUILD THROUGH PR—BBlunt with MSLGROUP in India

Changing the way Bharat Sells: Amazon Chai Cart—Amazon.in with Weber Shandwick          

NEXA – Redefining Automotive Retail in India—NEXA with Avian Media Pvt. Ltd.

 

Fashion and Beauty                                                                   

#HelloMumbai—Gap with PR Pundit

#IAmCapable—Nihar Naturals (Marico Ltd.) with 20:20 MSL

#YummyMummy—Bio Oil (Marico Ltd.) with 20:20 MSL

BLENDERS PRIDE FASHION TOUR DELVES DEEPER INTO ‘STYLE’ IN ITS 11TH EDITION—BLENDERS PRIDE with Avian Media Pvt. Ltd.  

You Cannes!—L’Oréal Paris India with Genesis Burson-Marsteller

    

Financial and Professional Services                                                                     

Anti Corruption Day—EY Fraud Investigation & Dispute Services with Avian Media Pvt. Ltd.

Birth of a new bank—IDFC Bank with Adfactors PR Pvt. Ltd.              

Getting Pockets in every pocket!—ICICI Bank with Adfactors PR.

Listing of the Stock Exchanges in India—Consortium of Private Equity Firms with Integral PR

 

Food and Beverage                                                                    

Ek Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood Classic—Tata Global Beverages Limited with Edelman India Private Limited

GODREJ NATURE’S BASKET – A BRAND BUILT ON PR, BUILT TO LAST!—Godrej Nature's Basket with Godrej Industries  

KFC makes news with ‘lunch’—KFC with Edelman India Private Limited                

 

Healthcare                                                                     

Breathe In The Pure Air—Eureka Forbes with MSLGROUP in India

Building a Brand to Help People Live Healthier Life—Practo with Text100

Me Without Migraine—Janssen India with MediaMedic Communications Pvt. Ltd

Walk Together to #protectherheart—Saffolalife (Marico Ltd. ) with 20:20 MSL

                             

Industrial/Manufacturing                                                                       

One Roof for India and the World—Airbus Group with Avian Media Pvt. Ltd.

Partnering India’s vision to ‘Make in India’ and strengthen the aerospace ecosystem—Boeing with Weber Shandwick

 

Media, Arts & Entertainment                                                             

Breaking the Mountain of Mindsets—Viacom18 Media Pvt. Ltd.

From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick      

India Raises A Toast To Margarita, With A Straw—Viacom18 Media Pvt Ltd

Slithering Up The Ladder of Success—Viacom18 Media Pvt Ltd

 

Not for Profit                                                                

Film Preservation & Restoration Workshop 2016 - Saving India's Cinematic Legacy One Frame At A Time—Viacom18 Media Pvt Ltd

From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick     

Progeria, Finding a needle in a haystack—Progeria Research Foundation with MediaMedic Communications Pvt. Ltd     

 

Public Sector/Government                                                                     

ILEDTHEWAY—Energy Efficiency Services Ltd (EESL), a public ESCO under the Ministry of Power, Govt. of India with Edelman India Private Limited

Mission Indradhanush—Public Health Foundation of India, Ministry of Health and Family Welfare with Genesis Burson-Marsteller

PFMS FL Project (BIHAR)—International Financial Corporation with Fino Paytech Ltd         

The Story of A Roaring Revival—Department of Industrial Policy and Promotion, Govt. Of India with Genesis Burson-Marsteller

Tourism by Tourists—Goa Tourism with  Adfactors PR    

              

Technology                                                                   

Flipkart Big Billion Days 2015—Flipkart Internet Private Limited with Flipkart Internet Private Limited

Infosys: Where ‘Renewing the old and building the new’ is the mantra for success—Infosys with Adfactors PR        

Making ‘QPrize’ synonymous with entrepreneurship in India - Qualcomm with Avian Media Pvt. Ltd.          

Superior Achievement in Reputation Management—Housing.com

Thomson Reuters Reputation Management in Business to Business marketing—Thomson Reuters with Avian Media Pvt. Ltd.  

 

Travel and Leisure                                                                      

#ChangiChallenge—Changi Airport with MSLGROUP in India

Every Day A Different Journey—Tourism New Zealand with Genesis Burson-Marsteller

RESTAURANT AUSTRALIA—Tourism Australia