2016 SABRE Awards South Asia Winners

PLATINUM SABRE AWARD FOR BEST IN SHOW

From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Company of the Year                                                                
Building a future ready reputation—Godrej Industries 

CEO of the Year  
Amitabh Kant, NITI Aayog

Superior Achievement in Brand-Building
The Story of A Roaring Revival—Department of Industrial Policy and Promotion, Govt. Of India with Genesis Burson-Marsteller      
       

Superior Achievement in Reputation Management                                  
SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd. 

Superior Achievement in Measurement & Evaluation 
Mission Indradhanush—Public Health Foundation of India, Ministry of Health and Family Welfare with Genesis Burson-Marsteller
            

THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING

GEOGRAPHIC CATEGORIES

Pakistan     
Coca-Cola & KASHF Foundation - Women Entrepreneurship Program—The Coca-Cola Export Corporation, Pakistan Branch 

South/Southeast Asia
Breaking the Mountain of Mindsets—Viacom18 Media Pvt Ltd 
                                                                     

PRACTICE AREA CATEGORIES

Business-to-Business Marketing 
Company of the Year—Biocon - Corporate Communications with Biocon Ltd 

Corporate Image
Flipkart Big Billion Days 2015—Flipkart Internet Private Limited
                                                                       

 

Corporate Social Responsibility                                                             
Shramdaan Divas (Labour Donation Day)—Pidilite- Fevicol with Adfactors PR   

Crisis/Issues Management                                                                      
Listing of the Stock Exchanges in India—Consortium of Private Equity Firms with Integral PR

Digital Campaign                                                                        
Getting Pockets in every pocket!—ICICI Bank with Adfactors PR

Financial Communications 
PFMS FL Project (BIHAR)—International Financial Corporation with Fino Paytech Ltd

Marketing to Consumers (New Product)                                                                          
Ek Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood Classic—Tata Global Beverages Limited with Edelman India Private Limited  

Marketing to Consumers (Existing Product)                                                                    
ILEDTHEWAY—Energy Efficiency Services Ltd (EESL), a public ESCO under the Ministry of Power, Govt. of India with Edelman India Private Limited

Media Relations                                                                          
SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd

Public Affairs/Government Relations                                                                 
Protecting Intellectual Property Rights to Empower INNOVATION in India—Global Intellectual Property Center with SPAG Asia  

Public Education                                                                         
From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick

 

Social Media Campaign                                                            
The Coca-Cola Book Bank—The Coca-Cola Export Corporation with Asiatic Public Relations Network (Pvt.) Ltd.

 

INDUSTRY SECTOR CATEGORIES

Associations     
Partnering India’s journey towards a healthy IP regime—Global Intellectual Property Center with SPAG Asia
     

Consumer Products/Services                                                                 
Ariel - Share The Load—P&G India with Devries Global    

 

Fashion and Beauty                                                                   

#HelloMumbai—Gap with PR Pundit      

 

 

Financial and Professional Services                                                                     

Anti Corruption Day—EY Fraud Investigation & Dispute Services with Avian Media Pvt. Ltd.

 

            
Food and Beverage                                                                    
GODREJ NATURE’S BASKET – A BRAND BUILT ON PR, BUILT TO LAST!—Godrej Nature's Basket with Godrej Industries         

Healthcare                                                                     
Me Without Migraine—Janssen India with MediaMedic Communications Pvt. Ltd                   

Industrial/Manufacturing                                                                       
One Roof for India and the World—Airbus Group with Avian Media Pvt. Ltd.

Media, Arts and Entertainment                                                             
Breaking the Mountain of Mindsets—Viacom18 Media Pvt. Ltd.

Not for Profit                                                                
Progeria, Finding a needle in a haystack—Progeria Research Foundation with MediaMedic Communications Pvt. Ltd         

Public Sector/Government                                                                     
Mission Indradhanush—Public Health Foundation of India, Ministry of Health and Family Welfare with Genesis Burson-Marsteller                                                   

Technology  
Thomson Reuters Reputation Management in Business to Business marketing—Thomson Reuters with Avian Media Pvt. Ltd.  

Travel and Leisure                                                                      
Every Day A Different Journey—Tourism New Zealand with Genesis Burson-Marsteller