2017 SABRE Awards South Asia finalists

The winners and certificate of excellence recipients were announced at the awards ceremony in Mumbai on 27 July. A complete list of shortlisted entries follows:

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

CEO of the Year 
Arundhati Bhattacharya—State Bank of India

Company of the Year   

A Lasting Turnaround—Flipkart

From informing to influencing - curating a future ready reputation!—Godrej Industries

Paytm—Paytm

Superior Achievement in Brand-Building                                                                          

Ab Samjhauta Nahin—ITV Vivel eith PR Pundit

Appreciating The World's First Regional Operating System—Indus OS with Text100

Keep India Smiling—Colgate Palmolive India with Genesis Burson-Marsteller

Love for Xiaomi—Xiaomi Inc with 20:20 MSL

Saffola Masala Oats #BreakUpWiithJunk—Marico Ltd. (Saffola Masala Oats) with 20:20 MSL

 

Superior Achievement in Creativity

Savlon Healthy Hands Chalk Sticks—ITC SAVLON with PR Pundit

#ChangiBarepackers—Changi Airport Group with MSLGROUP India 

#THINGSDONTJUDGE—Ebay with Avian Media Pvt Ltd 

Unhungry India - A new beginning—Godrej Appliances with Adfactors PR Pvt Ltd 

Bharat goes digital with ICICI Bank—ICICI Bank with Adfactors PR

Superior Achievement in Reputation Management                                                                     

Paytm Demonetization Campaign—Paytm

State Bank of India - Braving the tsunami of demonetisation—State Bank of India with Adfactors PR Private Limited

Superior Achievement in Measurement & Evaluation 

#ChangiBarepackers—Changi Airport Group with MSLGROUP India

Bharat goes digital with ICICI Bank—ICICI Bank with Adfactors PR 

Making Payments synonymous to Paytm—Paytm with Value 360 Communications

Superior Achievement in Research & Planning

Driving Rural Prosperity through Trringo—Mahindra & Mahindra with Adfactors PR

From Volume To Value—Education New Zealand with Genesis Burson-Marsteller

Like A Girl—Whisper India with Madison Public Relations

Western Union - Enabling Financial Inclusion in India through remittances—Western Union Financial Services Inc. with Edelman

 

PRACTICE AREA CATEGORIES

Business-to-Business Marketing                                                            

Cisco Awakens a New India – Enabling Digital Transformation in India—Cisco with Adfactors PR

Dream BIG with Ola—Ola with Adfactors PR Pvt Ltd

Making Storage Flashy—NetApp India with Text100  

 

Corporate Image                                                                        

Bharat goes digital with ICICI Bank—ICICI Bank with Adfactors PR

Dream BIG with Ola—Ola with Adfactors PR Pvt Ltd

India's Shopping Festival: Big Billion Days 2016—Flipkart

Introducing a World beyond Wallets—ItzCash Card Ltd. with Adfactors PR  

Leading India’s financial revolution!—Paytm with Value 360 Communications

 

Corporate Social Responsibility

Savlon Healthy Hands Chalk Sticks—ITC SAVLON with PR Pundit

SERVING ALCOHOL RESPONSIBLY’ – A CULTURAL CHANGE PROGRAMME—AB-INBEV with Avian Media Pvt Ltd

                                                                          

Crisis/Issues Management                                                                      

Preventing labour eruptions in volcanic Manesar-Bhiwadi-Neemrana region—Honda Motorscycle & Scooter India (HMSI) with Adfactors PR

Saving Cloud Telephony—Consortium of Private Equity Firms with Value 360 Communications

 

Digital Campaign                                                                        

#TransformingLives—Tata Trusts with Avian Media

Do You—PUMA India with Madison Public Relations - a unit of Madison Specialist Communication Services Pvt. Ltd.

LAUNCH OF GOODKNIGHT FABRIC ROLL ON—GODREJ

 

Employee Communications                                                                   

Don’t Go Red – Maintaining the Integrity at Viacom18—Viacom18 Media Pvt Ltd  

“LEARN VPO, LIVE VPO, LOVE VPO”—AB-INBEV with  Avian Media Pvt Ltd

Reignite Flipkart—Flipkart Internet Pvt. Ltd.

Financial Communications                                                                      

Introducing a world beyond Wallets—ItzCash Card Ltd. with Adfactors PR Ltd.

SBI - Braving the tsunami of Demonitisation—State Bank of India with Adfactors PR Ltd.       

Bit by Bit: Building Bitcoin in India—Unocoin with Value 360 Communications

Bharat goes digital with ICICI Bank—ICICI Bank with Adfactors PR

Empowering Micro Businesses: Rubique (Finance made simple)—Rubique with Value 360 Communications 

Integrated Marketing

Back To Work Genesis—Medela with Genesis Burson-Marsteller 

LAUNCH OF GOODKNIGHT FABRIC ROLL ON—GODREJ

Himalayan Highs TVS—TVS Motor Company with Text100 Global Communications 

Bharat goes digital with—ICICI Bank with Adfactors PR

THE WALL THAT BROUGHT PEOPLE TOGETHER—Viacom18 Media Pvt. Ltd. COLORS

Marketing to Consumers (New Product)                                                                          

#MakeMusicSocial—Logitech with Genesis Burson-Marsteller

Airbnb: Think Like a Local—Airbnb India Pvt Ltd with 20:20 MSL

Building adidas Running with online amplifiers—adidas with PR Pundit

LAUNCH OF GOODKNIGHT FABRIC ROLL ON—GODREJ

Saffola Masala Oats #BreakUpWiithJunk—Marico Ltd. (Saffola Masala Oats) with 20:20 MSL

Marketing to Consumers (Existing Product)                                                                    

Bio Oil Yummilicious Walk—Marico Ltd. (Bio Oil) with 20:20 MSL   

BRINGING BACK THE CHARM OF FLYING—Vistara with Avian Media Pvt Ltd     

Sennheiser Top 50—Sennheiser with Genesis Burson-Marsteller
                                  

Media Relations                                                                          

Introducing a World beyond Wallets—ItzCash Card Ltd. with Adfactors PR

State Bank of India - Braving the tsunami of demonetisation—State Bank of India with Adfactors PR Private Limited

 

Public Affairs/Government Relations                                                                 

Introduction of Delhi NCR action plan to combat air pollution—TERI with Avian Media Pvt Ltd

Sankalp: Resolve to move from Issue stating to problem solving—Partnership to Fight Chronic Diseases with S.P.A.G.

SERVING ALCOHOL RESPONSIBLY’ – A CULTURAL CHANGE PROGRAMME—AB-INBEV with Avian Media Pvt Ltd      

                                            

Public Education                                                                         

Back to Work—Medela with Genesis Burson-Marsteller

Creating Warriors out of Survivors—Free a girl movement with FleishmanHillard

Mirinda - Release the pressure—PepsiCo with Edelman India

SBI - Braving the tsunami of Demonitisation—State Bank of India with Adfactors PR Ltd.

 

Social Media Campaign                                                            

#ChangiBarepackers—Changi Airport with MSLGROUP India

Building adidas Running with online amplifiers—adidas with PR Pundit

Get Angry!—Viacom18 Media Pvt. Ltd.

 

Special Event                                                                

Himalayan Highs—TVS Motor Company with Text100 Global Communications

India's Shopping Festival: Big Billion Days 2016—Flipkart

Saffolalife #SmallStepsToHealthyHeart—Marico Ltd. (Saffolalife) with 20:20 MSL

Vikhroli Cucina – Building a compelling platform for brands to engage and interact with stakeholders in the food space—Godrej Industries Ltd

 

INDUSTRY SECTOR CATEGORIES 

Associations                                                                  

IVCA—Indian Private Equity and Venture Capital Association with Media Mantra

Putting Canola Oil in Every Indian Kitchen—Canola Council of Canada with Edelman

Seeding the Roots of Innovation through Intellectual Property Rights—Global Intellectual Property Center with S.P.A.G.

 

Consumer Products/Services                                                                 

Himalayan Highs—TVS Motor Company with Text100 Global Communications

Launch of Baby Dove - #TrustYourWay—Unilever with Edelman India  

Unhungry India - A new beginning—Godrej Appliances with Adfactors PR Pvt Ltd

 

Fashion and Beauty                                                                   

#UnitedByHalf—United Colors of Benetton with PR Pundit

Bio Oil Yummilicious Walk—Bio Oil (Marico Ltd.) with 20:20 MSL

Lakme Fashion Week Winter Festive 2016—Hindustan Unilever with Edelman India

"Woman, I am in love with the shape of you”—Levi's Strauss India Pvt. Ltd with Zeno Communications India Private Limited

    

Financial and Professional Services                                                                     

Bringing half a billion population to mainstream economy—Paytm with Value 360 Communications

Introducing a world beyond Wallets—ItzCash Card Ltd. with Adfactors PR Ltd.         

SBI - Braving the tsunami of Demonitisation—State Bank of India with Adfactors PR Ltd.

 

Food and Beverage                                                                    

“LEARN VPO, LIVE VPO, LOVE VPO”—AB-INBEV with Avian Media Pvt Ltd

Mirinda - Release The Pressure— Pepsico with Edelman India

Putting Canola Oil in Every Indian Kitchen—Canola Council of Canada with Edelman India              

 

Healthcare                                                                     

Back to Work—Medela with Genesis Burson-Marsteller

Obesity Awareness Campaign—J&J Medical India with Weber Shandwick

Putting Canola oil in Every Indian kitchen—Cannola council of Canada with Edelman India

                             

Industrial/Manufacturing                                                                       

An ode to the typewriter—Godrej & Boyce with Adfactors PR

Driving Rural Prosperity through Trringo—Mahindra & Mahindra with Adfactors PR

 

Media, Arts & Entertainment                                                             

#CrossTheLine—Star Sports India Pvt. Ltd. with Genesis Burson-Marsteller

10th Jaipur Literature Festival—Jaipur Literature Festival with Edelman India      

Budhia Singh – Running Against All Odds—Viacom18 Motion Pictures with Viacom18 Media Pvt. Ltd.

MTV Angels of Rock – Turning ordinary women into local super-heroines—MTV with Viacom18 Media Pvt. Ltd.

THE WALL THAT BROUGHT PEOPLE TOGETHER—COLORS with Viacom18 Media Pvt. Ltd.

Not for Profit                                                                

Change is Here—Saifee Burhani Upliftment Trust with MSLGROUP

Creating Warriors out of Survivors—Free a Girl Movement with FleishmanHillard     

Down’s Syndrome art winning hearts—Om Creations Trust with Adfactors PR Pvt Ltd

Introduction of Delhi NCR action plan to combat air pollution—TERI with Avian Media Pvt Ltd

Public Sector/Government                                                                     

From chaos to clarity – underground cabling in Varanasi—KEI Industries with Adfactors PRLimited

From Volume To Value—Education New Zealand with Genesis Burson-Marsteller

State Bank of India - Braving the tsunami of demonetisation—State Bank of India with Adfactors PR Private Limited      

              

Technology                                                                   

Appreciating The World's First Regional Operating System—Indus OS with Text100

Cisco Awakens a New India – Enabling Digital Transformation in India—Cisco with Adfactors PR      

Dell Aarambh with Dell, India (Dell International Services India Pvt Ltd) with 20:20 MSL     

Making Storage Flashy—NetApp India with Text100

Powering India To The Moon—TeamIndus with Text100

 

Travel and Leisure                                                                      

Airbnb: Think Like a Local—Airbnb India Pvt Ltd with 20:20 MSL

BRINGING BACK THE CHARM OF FLYING—Vistara with Avian Media Pvt Ltd

There's Nothing Like Australia—Tourism Australia