SABRE Awards South Asia 2017 Winners | Holmes Report
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2017 SABRE Awards South Asia winners

The winners were announced at the awards ceremony in Mumbai on 27 July.

PLATINUM SABRE AWARD FOR BEST IN SHOW

Back to Work—Medela with Genesis Burson-Marsteller
Finalists
2. Savlon Healthy Hands Chalk Sticks, from ITC Savlon and PR Pundit;
3. Mirinda: Release the pressure, from PepsiCo with Edelman India;
4. Braving the tsunami of demonetization, from State Bank of India and Adfactors PR; and
5. #ChangiBarepackers, from Changi Airport Group with MSLGroup India.

 

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

CEO of the Year  
Arundhati Bhattacharya—State Bank of India

Company of the Year   
Paytm—Paytm

Superior Achievement in Brand-Building                                                                          
Keep India Smiling—Colgate Palmolive India with Genesis Burson-Marsteller

Superior Achievement in Creativity
Savlon Healthy Hands Chalk Sticks—ITC SAVLON with PR Pundit

Superior Achievement in Reputation Management                                                                     
Paytm Demonetization Campaign—Paytm

Superior Achievement in Measurement & Evaluation 
#ChangiBarepackers—Changi Airport Group with MSLGROUP India

Superior Achievement in Research & Planning
Western Union - Enabling Financial Inclusion in India through Remittances—Western Union Financial Services Inc. with Edelman 

 
PRACTICE AREA CATEGORIES

Business-to-Business Marketing                                                            
Making Storage Flashy—NetApp India with Text100  
 
Corporate Image                                                                        
Dream BIG with Ola—Ola with Adfactors PR Pvt Ltd

Corporate Social Responsibility
SERVING ALCOHOL RESPONSIBLY – A CULTURAL CHANGE PROGRAMME—AB-INBEV with Avian Media Pvt Ltd
                                                                          
Digital Campaign                                                                        
LAUNCH OF GOODKNIGHT FABRIC ROLL ON—GODREJ
 
Employee Communications                                                                   
Reignite Flipkart—Flipkart Internet Pvt. Ltd.

Financial Communications                                                                      
Bit by Bit: Building Bitcoin in India—Unocoin with Value 360 Communications

Integrated Marketing
Back To Work Genesis—Medela with Genesis Burson-Marsteller 

Marketing to Consumers (New Product)                                                                          
LAUNCH OF GOODKNIGHT FABRIC ROLL ON—GODREJ

Marketing to Consumers (Existing Product)                                                                    
BRINGING BACK THE CHARM OF FLYING—Vistara with Avian Media Pvt Ltd     
                                  
Media Relations                                                                          
State Bank of India - Braving the Tsunami of Demonetization—State Bank of India with Adfactors PR Private Limited
 
Public Affairs/Government Relations                                                                 
SERVING ALCOHOL RESPONSIBLY – A CULTURAL CHANGE PROGRAMME—AB-INBEV with Avian Media Pvt Ltd 

Public Education                                                                         
Mirinda - Release the Pressure—PepsiCo with Edelman India

Social Media Campaign                                                            
Get Angry!—Viacom18 Media Pvt. Ltd.
 
Special Event                                                                
Himalayan Highs—TVS Motor Company with Text100 Global Communications


INDUSTRY SECTOR CATEGORIES 

Associations                                                                  
Putting Canola Oil in Every Indian Kitchen—Canola Council of Canada with Edelman

Consumer Products/Services                                                                 
Himalayan Highs—TVS Motor Company with Text100 Global Communications

Fashion and Beauty                                                                   
#UnitedByHalf—United Colors of Benetton with PR Pundit
    
Financial and Professional Services                                                                     
Bringing Half a Billion Population to Mainstream Economy—Paytm with Value 360 Communications

Food and Beverage                                                                    
“LEARN VPO, LIVE VPO, LOVE VPO”—AB-INBEV with Avian Media Pvt Ltd

Healthcare                                                                     
Back to Work—Medela with Genesis Burson-Marsteller
                             
Industrial/Manufacturing                                                                       
Driving Rural Prosperity through Trringo—Mahindra & Mahindra with Adfactors PR
 
Media, Arts & Entertainment                                                             
Budhia Singh – Running Against All Odds—Viacom18 Motion Pictures with Viacom18 Media Pvt. Ltd.

Not for Profit                                                                
Creating Warriors out of Survivors—Free a Girl Movement with FleishmanHillard     

Public Sector/Government                                                                     
State Bank of India - Braving the Tsunami of Demonetization—State Bank of India with Adfactors PR Private Limited       
              
Technology                                                                   
Powering India To The Moon—TeamIndus with Text100
 
Travel and Leisure                                                                      
There's Nothing Like Australia—Tourism Australia

Employer Branding
Back to School—Flipkart