SABRE Awards South Asia 2019 Finalists | Holmes Report
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SABRE Awards South Asia 2019 finalists

The 2019 SABRE Awards South Asia 2019 shortlist was selected from among more than 650 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 28 industry leaders.

The winners will be announced at the SABRE Awards ceremony on July 25 at Shangri-La in Bengaluru. Tickets and tables are available via the PRCAI.

The Diamond SABRE Awards For Excellence In The C-Suite

The SABRE Award for Superior Achievement in Brand-Building

  • DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE
  • Driving Purpose - The Mcdonald's Way! — Hardcastle Restaurants Pvt. Ltd. - McDonald's india (West And South) with AvianWE
  • FUELING A CASHLESS REVOLUTION IN INDIA — Mastercard with Avian WE
  • Going Against the Tide - Ford Freestyle — Ford India Pvt. Ltd
  • UNDER ARMOUR INDIA: EARNING FANS, FOLLOWERS, FORTUNE AND FAME IN 48 HOURS — Under Armour with Edelman India Pvt. Ltd

The SABRE Award for Superior Achievement in Reputation Management

  • Brilliant Moments with Hyundai — Hyundai Motors India with First Partners
  • Celebrating 70 Years in India — Mondelez India Foods Private Limited with MSL India, Candid Marketing, M-Power Creations
  • Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India
  • PNB Back on Track — Punjab National Bank with Genesis BCW
  • Reputation Management Program for Grofers — Grofers with MSL India

The SABRE Award for Superior Achievement in Research and Planning

  • Can India stand tall on poor muscle health? — Danone India with First Partners
  • Claiming the High Chair — Godrej Interio with Adfactors PR
  • Marie Gold MyStartup — Britannia Industries Limited with Genesis BCW

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • #RangDeTiranga — Sony Pictures Networks India (SPN) with MSL India
  • Bio Oil #UnstretchedJourney — Marico with 20:20 MSL
  • Claiming the High Chair — Godrej Interio with Adfactors PR
  • Meri Doosri Country — Sony Pictures Networks India (SPN) with MSL India
  • UnDiscover Australia — Tourism Australia with AvianWE

The SABRE Award for Superior Achievement in Creativity

  • #Behtar Kal — Saifee Burhani Upliftment Trust with MSL India
  • Emotional Nutrition — GSK with Genesis BCW
  • Mangaldeep ‘Temple Run’ — ITC Limited with First Partners
  • Santro – A Legend is Reborn — Hyundai Motors India with First Partners

Practice areas

Business-To-Business Marketing

  • AB AAROGYA SAHAYAK HAR SHAHAR MEIN — Tattvan E-Clinic with Media Mantra
  • DWMPL’s Swach Sansar- A recycling revolution — Deshwal Waste Management Pvt Ltd (DWMPL) with Media Mantra
  • RISC-V : Against the arms race — Si-Five with Archetype
  • Saving traditional crop of India — Indian Industrial Hemp Association with Media Mantra

Corporate Image

  • Brilliant Moments with Hyundai — Hyundai Motors India with First Partners
  • CAN FOLK ART OIL THE WHEELS OF DEVELOPMENT? — Cairn Oil & Gas Ltd, Vedanta Ltd with Weber Shandwick
  • Listening is Seeing — Audible with Edelman India
  • Wings for our girls — Mahindra Group with Adfactors PR
  • Wooing the Indian millennials — BankBazaar with Adfactors PR

Corporate Social Responsibility

  • EK NAYI MUSKAAN — Himalaya Lip Care with
  • Launch of India's First Platelet Donor Community by Godrej HIT — Godrej Consumer Products Limited with
  • Wings for our girls — Mahindra Group with Adfactors PR

Crisis/Issues Management

  • Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India
  • DWMPL’s Swach Sansar- A recycling revolution — Deshwal Waste Management Pvt Ltd (DWMPL) with Media Mantra
  • LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis) — PVR Cinemas with AvianWE
  • PNB Back on Track — Punjab National Bank with Genesis BCW
  • Standing-by Indian Cryptocurrency – Against all odds — WazirX with Value360 Communications

Digital Campaign

  • #DareToDisconnect — Sennheiser Electronics India Pvt. Ltd. with Genesis BCW
  • EK NAYI MUSKAAN — Himalaya Lip Care with
  • Launch of India's First Platelet Donor Community by Godrej HIT — Godrej Consumer Products Limited with
  • Wings for our girls — Mahindra Group with Adfactors PR

Employee Communications

  • ABFRL Newsletter: In Touch — Aditya Birla Fashion and Retail Limited with
  • Innovation Week - Fail Fast Fail Forward — Viacom18 Media Pvt. Ltd. with Orchard Communications
  • One UltraTech Day — UltraTech Cement with
  • Viacommunity - #BeSelfish to do good! — Viacom18 Media Pvt. Ltd. with Orchard Communications
  • What's Up Cipla — CIPLA with Day Dreamers Studio

Employer Branding

  • Employer Branding at PwC India — Internal client - Talent with
  • RB Global challenge 2018 — Reckitt Benckiser with AvianWE

Financial Communications

  • Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India
  • Securing your uncertainties with Money on the Tap — MoneyTap with Value360 Communications
  • Shaking it up, the CATMi way — Confederation of ATM Industry (CATMi) with Adfactors PR
  • Wooing the Indian millennials — BankBazaar with Adfactors PR

Integrated Marketing

  • #Behtar Kal — Saifee Burhani Upliftment Trust with MSL India
  • Emotional Nutrition — GSK with Genesis BCW
  • Say No to Fear and Yes to Safety’ with Nickelodeon’s Together For Good — Viacom18 with

Marketing to Consumers (New Product)

  • FROM MASSES TO CLASSES – A NEW CONSIDERATION SET FOR HUAWEI — AvianWE with Huawei India
  • IKEA India Retail Launch — IKEA India with Six Degrees bcw
  • Jo Malone London Jasmine Sambac and Marigold Launch in India — Jo Malone London with PR Pundit Public Relations Pvt. Ltd.
  • UNDER ARMOUR INDIA: EARNING FANS, FOLLOWERS, FORTUNE AND FAME IN 48 HOURS — Under Armour with Edelman India Pvt. Ltd
  • When Content played Solo — Indeed India with Adfactors PR

Marketing to Consumers (Existing Product)

  • Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare
  • Future-Proof Yourself — Education New Zealand with Genesis BCW
  • India Needs to [email protected] — Godrej Interio with Adfactors PR Pvt. Ltd
  • Mangaldeep ‘Temple Run’ — ITC Limited with First Partners
  • UnDiscover Australia — Tourism Australia with AvianWE

Media Relations

  • DWMPL’s Swach Sansar- A recycling revolution — Deshwal Waste Management Pvt Ltd (DWMPL) with Media Mantra
  • FROM MASSES TO CLASSES – A NEW CONSIDERATION SET FOR HUAWEI — AvianWE with Huawei India
  • IKEA India Retail Launch — IKEA India with Six Degrees bcw
  • Introducing Whole New World Of Entertainment — BookMyShow with Genesis BCW
  • RED FM on Fleek — RED FM 93.5 with Genesis BCW

Public Affairs/Government Relations

  • Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India
  • Har Ghar Bijli — Bihar State Power Holding Company Ltd with Advantage Services
  • Shaking it up, the CATMi way — Confederation of ATM Industry (CATMi) with Adfactors PR

Public Education

  • #Behtar Kal — Saifee Burhani Upliftment Trust with MSL India
  • adidas x Parley, Run For The Oceans — adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.
  • Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu — Staqu Technologies with Value 360 Communications
  • Mangaldeep ‘Temple Run’ — ITC Limited with First Partners
  • People Affected by Leprosy: You are not alone! — Sasakawa India Leprosy Foundation with First Partners

Social Media Campaign

  • Bio Oil #UnstretchedJourney — Marico with 20:20 MSL
  • Make Every Home Safe — Godrej Locking Solutions & Systems with Adfactors PR
  • Wings for our girls — Mahindra Group with Adfactors PR

Special Event

  • adidas x Parley, Run For The Oceans — adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.
  • Blue Planet II Launch — Sony BBC Earth with Avian WE
  • Meri Doosri Country — Sony Pictures Networks India (SPN) with MSL India
  • MY STYLE MY PRIDE — BLENDERS PRIDE FASHION TOUR with AvianWE


Industry sectors

Associations

  • Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE
  • Let there be light — All India Agarbathi Manufacturer’s Association with Adfactors PR
  • Making e-waste recycling a way of life — International Finance Corporation with AvianWE
  • Navrangi Re! - #GiveAShit — Viacom18 Media Pvt. Ltd with Orchard Communications, BBC Media Action

Consumer Products/Services

  • Baareh Mahine Hariyali: Doubling Farmer Incomes in India — ITC Limited with First Partners
  • Bio Oil #UnstretchedJourney — Marico with 20:20 MSL
  • DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE
  • Happy Furniture to You — Pepperfry with MSL India
  • UNDER ARMOUR INDIA: EARNING FANS, FOLLOWERS, FORTUNE AND FAME IN 48 HOURS — Under Armour with Edelman India Pvt. Ltd

Fashion & Beauty

  • Aveda India Launch — Aveda with PR Pundit
  • Re-kindle Gap memories — Gap with Edelman India Pvt. Ltd.
  • UNDER ARMOUR INDIA: EARNING FANS, FOLLOWERS, FORTUNE AND FAME IN 48 HOURS — Under Armour with Edelman India Pvt. Ltd

Financial & Professional Services

  • Making e-waste recycling a way of life — International Finance Corporation with AvianWE
  • PNB Back on Track — Punjab National Bank with Genesis BCW
  • Shaking it up, the CATMi way — Confederation of ATM Industry (CATMi) with Adfactors PR
  • Wooing the Indian millennials — BankBazaar with Adfactors PR

Food & Beverage

  • #WHYCHIPSVIRAT Campaign — Too Yumm! - Guiltfree Industries (RPSG Group) with Mullenlowe Lintas
  • Celebrating 70 Years in India — Mondelez India Foods Private Limited with MSL India, Candid Marketing, M-Power Creations
  • Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE
  • Emotional Nutrition — GSK with Genesis BCW
  • Marie Gold MyStartup — Britannia Industries Limited with Genesis BCW

Healthcare

  • Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (PM-JAY) — National Health Agency (NHA), Government of India with AvianWE
  • DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE
  • Embrace Your Power” – A Mental Health Campaign — Fortis Healthcare with AvianWE
  • People Affected by Leprosy: You are not alone! — Sasakawa India Leprosy Foundation with First Partners
  • Philips Purifier For All Seasons And All Regions — Philips India with AvianWE

Industrial/Manufacturing

  • BAE Systems’ drive to “Partnering India to Make in India” — BAE Systems with Chase India
  • Brilliant Moments with Hyundai — Hyundai Motors India with First Partners
  • Have You Clicked Today — Nissan India with Edelman India
  • Partnering India to make the country aerospace-ready — Rolls-Royce India & South Asia with First Partners
  • Yamaha ‘Call of The Blue’ - Calling the biker in you! — Yamaha Motor India with First Partners

Media, Arts & Entertainment

  • Introducing Whole New World Of Entertainment — BookMyShow with Genesis BCW
  • LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis) — PVR Cinemas with AvianWE
  • Listening is Seeing — Audible with Edelman India

Not for Profit

  • Arming Police with AI to find India’s missing children — Staqu Technologies with Value 360 Communications
  • Human trafficking no more — Kailash Satyarthi Children’s Foundation with Adfactors PR
  • Race for 7: Every Life Matters! — Organization for Rare Diseases India (ORDI) with First Partners
  • Saving India's Cinematic Heritage — Viacom18 Media Pvt. Ltd. with NA

Public Sector/Government

  • Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India
  • Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India
  • Making a UK education attractive to Indian students again! — British Council India with Archetype

Travel & Leisure

  • 100 Years of Hilton — Hilton with Kaizzen
  • Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India
  • Hilton Effect - Holding hands with Sundara — Hilton with Kaizzen
  • Ode to the Last Maharaja — Narendra Bhawan Bikaner with PR Pundit Public Relations Private Limited
  • UnDiscover Australia — Tourism Australia with AvianWE

Technology

  • #DareToDisconnect — Sennheiser Electronics India Pvt. Ltd. with Genesis BCW
  • Chaud Se Lo Chaudi Selfie (Proudly Take Wide-Angle Selfies) — M.B.S. Mobile Private Limited with Genesis BCW
  • FROM MASSES TO CLASSES – A NEW CONSIDERATION SET FOR HUAWEI — AvianWE with Huawei India
  • RISC-V : Against the arms race — Si-Five with Archetype
  • Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW


Geographic

South/Southeast Asia

  • Bio Oil #UnstretchedJourney — Marico with 20:20 MSL
  • Pampers for Preemies — Proctor & Gamble with 20:20 MSL