Research, Analytics & Insights
Charting the future of public relations

Research, Analytics & Insights
Categories & Winners

Original/Commissioned Research for PR

The ADL GLOBAL 100: An Index of Anti-Semitism

Anti-Defamation League with First International Resources

The Anti-Defamation League with First International Resources created the first-ever, truly global, benchmark data resource on the levels of anti-Jewish and anti-Israel sentiment around the world. 

As a result, for the first time everscholars, academics, researchers and general public would had easily accessible data on attitudes toward Jews from over 100 countries.





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Analytics for campaign planning, audience insights or influencer targeting

"This is Wholesome"

HoneyMaid with Weber Shandwick

Honey Maid, an iconic American brand, modernized its image by celebrating the changing face of the American family. 

 Honey Maid; the brand’s creative agency Droga5 New York and Weber Shandwick crafted the story rooted in celebration of all families. To help drive the story, they disseminated a narrative about the real face of today’s modern family.









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Measurement for Post-Campaign Analysis

Weber Shandwick Engagement Index: Applying the Media Psychophysiology Research Paradigm to Public Relations Evaluation
University of Missouri PRIME LAB with Weber Shandwick

Weber Shandwick along with the University of Missouri’s PRIME LAB used  Applied Neuroscience in an effort to develop a deeper understanding of how audiences mentally process and physically respond to communications. 

 While the goal of Weber Shandwick’s partnership with the University of Missouri’s PRIME LAB was to validate the Engagement Index system, this research surfaced valuable insight into how the application of Applied Neuroscience and biometric measures can advance current thinking around how engagement with digital and social content is defined and measured.   




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Insights Products Or Service

WE Infinity: Measure. Discover. Act
Waggener Edstrom

Waggener Edstrom developed WE Infinity, a data-mining and analytics platform designed to help communications professionals gain the right insight into the impact of their activities and campaigns so they can learn, evolve and improve business outcomes.


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