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“It was one of the first times that I can remember that we have successfully leveraged PR to sell more volume” – Mark K ...
Paul Holmes 03 Apr 2003
Timberland is a $1.1 billion footwear and apparel company focused on becoming a more powerful global lifestyle brand. T ...
Paul Holmes 05 Mar 2003
It seems inevitable that this book will end up in every public relations agency’s library, and that maxims plucked from ...
Paul Holmes 01 Dec 2002
We used public relations tactics to leverage the milk mustache ad of the four finalists from this summers’ hit show Surv ...
Paul Holmes 30 Dec 2001
Since great commercials don’t always receive wide attention, Priceline.com hired Rogers & Cowan to create a strategic pu ...
Paul Holmes 14 Jul 2001
How do you make the top selling strong mint in the U.S. popular, urban and trendy in Canada and grab media attention whe ...
Paul Holmes 08 Jul 2001
Before the media could begin dissecting the dot-com failures from last year – Access Communications began to develop a s ...
Paul Holmes 04 Jun 2001
Incidents such as Bhopal and the Exxon Valdez have become embedded in our consciousness. Other crises, less devastating ...
Paul Holmes 28 May 2001
BSMG was charged with creating news around the launch of a new “Mikey” commercial starring an all new adult cast in the ...
Paul Holmes 27 May 2001
Fooled by Orkin Pest Control’s new “Fake-Out” ad campaign, hundreds of viewers crawled out of the woodwork calling Orkin ...
Paul Holmes 07 May 2001
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