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The agency has been selected to help the brand recapture its former glory, replacing incumbent Kovert Creative.
Diana Marszalek 08 May 2019
Amid political upheavals and a populist backlash, senior communicators attempt to make sense of a rapidly changing world ...
Arun Sudhaman 20 Jan 2017
Cervone addresses the company's communications strategy after it was criticized by President-elect Trump two weeks ago.
Arun Sudhaman 19 Jan 2017
SEC buys stake in Newington; new people at GM, Newington, Lansons, Clarity PR.
Holmes Report 18 Sep 2016
New people at Brands2Life, Ogilvy, Lansons, Sage, OMV, GM, DMA Group; new business for Threepipe, Harvard, Turtle; a new ...
Holmes Report 06 Mar 2016
Economic pessimism and technological disruption have big implications for communicators, amid other lessons from this ye ...
Arun Sudhaman 25 Jan 2016
Tony Cervone tells us why he wants each GM brand to have its own PR agency, rather than the "complex matrix" that curren ...
Arun Sudhaman 09 Nov 2015
Nielsen’s Wendy Salomon led a discussion on the contrast between brand and reputation—making the point that reputation i ...
Paul Holmes 27 Oct 2015
General Motors India has appointed Swati Bhattacharya as vice president of communications and Pankaj Gupta as vice presi ...
Holmes Report 11 Oct 2015
After rejoining the company at the height of one the biggest crises in its history, GM's Tony Cervone is now focused on ...
Arun Sudhaman 25 Jan 2015
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