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The International Association for Measurement and Evaluation of Communication (AMEC) has set up two taskforces under the ...
Paul Holmes 22 Aug 2010
New research by David Michaelson and Don Stacks, members of the Institute for Public Relations Commission on PR Measurem ...
Paul Holmes 22 Oct 2006
Agency leaders believe effective measurement and evaluation is critical to the future success of the public relations bu ...
Paul Holmes 12 Dec 2005
Targeted public relations alone can definitively shift consumer awareness and perceptions, according to a new study comm ...
Paul Holmes 07 Apr 2005
Only about one third (34 percent) of board members and top executives polled say their companies are proficient at monit ...
Paul Holmes 26 Feb 2005
Edelman is launching a new measurement tool, the Relationship Index, that builds on the pioneering work of James Grunig, ...
Paul Holmes 29 Apr 2003
The media’s inconsistent coverage of Wall Street’s woes has exacerbated the public’s confusion, eroded investor confiden ...
Paul Holmes 01 Dec 2002
Responding to what she calls “a huge hunger for information,” research veteran Katie Paine is launched a new measurement ...
Paul Holmes 14 Sep 2002
“A company’s reputation is more than an abstract concept—it crystallizes what people think and feel about a company and ...
Paul Holmes 28 Aug 2002
Public relations measurement veteran Katie Delahaye Paine, who earlier this year stepped down as president of Delahaye M ...
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