STOCKHOLM--Sweden's Jung Relations has named former Leo Burnett planner Johan Östlund to the role of chief strategist.

Östlund returns to Sweden from Shanghai where he was chief planning officer at Leo Burnett. Before joining Burnett, Östlund spent numerous years at DDB, in Stockholm, London and Tokyo. 

”The top agencies were basically standing in line to recruit Johan, and we are very
happy that he decided to come to Jung," said Jung CEO Claes Bodén. "We have a good team of strategic advisors and planners, and with Johan we get the edge we are looking for to bring public
relations one step further."

As planning director at DDB Tokyo, Östlund headed strategic work for Volkswagen, Lipton, Reebok and Nikon. At Burnett in Shanghai, meanwhile, he was responsible for clients such as Coca-
Cola, McDonald’s, Volvo and Siemens.

"I wanted to find an agency with unique skills, humanist values and high-flying ambitions. Jung had all of that, as well as a very modern and attractive definition of public relations," said Östlund. "I am extremely motivated to bring Jung to the highest international level."

Independent agency Jung was founded in 2002 and now counts 47 staffer and a client list that includes Absolut Vodka, Adidas, Blocket, Electrolux, Loka, Procter & Gamble, Thule Group, Tiger of Sweden, Volvo Cars and Sony Mobile.