Holmes Report 12 Jul 2012 // 11:00PM GMT
PARIS--Social media monitoring firm Synthesio has launched its own influence ranking system, which it claims offer a more business-oriented version of polarising tools such as Klout and Kred.
The company believes that its SynthesioRank tool will enable brands and agencies to identify the sites and users that matter most to them.
By contrast, claims the company, “Klout and others like Kred have gained popularity with consumers by providing a fun method with which to measure their personal influence, but lack the consistency, accuracy and advanced calculations per media type to truly be valuable to businesses.”
So far, the service is being used by Synthesio clients such as Microsoft, Nissan and BlackBerry. The tool allows them to determine the relevant influence of a particular user around specific topics, looking at websites, users and individual mentions.
“The value of SynthesioRank is in its advanced calculations and in the vast selection of influencer types and filters available for brands and agencies to leverage,” said Synthesio CEO Loic Moisand.
“For example one Twitter user is ranked via the number of on-topic tweets, total tweets, followers, following, and how many times they’ve been listed, whereas a mainstream website is ranked via the on-topic mentions, frequency of updates, their Alexa Rank for traffic, Google PageRank, and even the placement of the mention within the article. You simply cannot find this level of influencer detail and value anywhere else.”