Paul Holmes 01 Mar 2012 // 4:19PM GMT
The commissioner of Kentucky's travel and tourism department has been forced out, along with his UK PR firm, for posting some rather distasteful stereotypes, along with numerous errors, on its tourism website. In particular, Gosh PR recommended that visitors play "roadkill bingo" to pass the time on long drives. Apologies to the good people of the great state of Kentucky, but am I the only person that finds this story a little amusing? We have been vociferous in our criticism of Apple, so it is only fair to give credit where it is due. As Bloomberg reports, the company's decision to submit to Fair Labor Association audits of its supply chain means that its efforts now outstrip the internal checks favoured by its rivals. This cannot, of course, absolve Apple of blame for its repeated transgressions in this area, but is certainly a step in the right direction. As much as it pains me to say this, Rob Campbell has written a pretty smart post about why corporate sponsorships fail. Required reading for brand marketers and agencies, particularly in an Olympics year. Dow Chemical's Olympics sponsorship, meanwhile, continues to attract scrutiny. The company says it is not responsible for the 1984 Bhopal tragedy, despite buying the company that was. If not, though, why did it hire a private intelligence company to monitor Bhopal protest groups?