HONG KONG — The Holmes Report's 2016 Asia-Pacific In2 Innovation Summit will take place on 28 September in Hong Kong, exploring the innovation and disruption that continue to redefine influence and engagement.

The third edition of In2Summit Asia-Pacific will feature the In2 SABRE Awards at lunchtime and will precede the sixth SABRE Awards Asia-Pacific that evening. All events are taking place at the Island Shangri-La in Hong Kong.

Confirmed event partners already include MSLGroup, Edelman, Allison+Partners, Weber Shandwick and SPRG, with more to be announced soon.

Since launching in 2014,  the In2Summit Asia-Pacific has featured names such as Lenovo CMO Arthur Wei, Microsoft’s Andrew Pickup, Emirates' Valerie Tan, McDonald’s Jessica Lee and Temasek’s Stephen Forshaw, along with senior comms and social media executives from Nike, Ikea, Li & Fung, Fonterra, AIA and Tata.

Speaker and programme details for 2016 will be unveiled soon, with the conference focusing on the ways in which public relations and marketing are changing, at a time when comms professionals need an understanding of big data and analytics, social media, social business and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.

Tickets for the conference, and for the SABRE Awards, are now available.