LONDON — Senior marketing and communications leaders from Unilever, Amnesty International and Early Bird Capital have joined the lineup for the fourth EMEA In2 Innovation Summit, which will take place in London on 23 May.

The 2017 conference will focus on the role of public relations in the modern business, questioning how the industry can finally demonstrate its capabilities to marketers and shape the skills required of the PR professional of tomorrow. Those concerns are only heightened in an 'age of rage' that is typified by rising populism, fake news and enhanced corporate purpose expectations.

The programme will also feature a live behavioural science experiment, designed to help delegates understand why people make decisions, and how these can be influenced by a variety of communications factors.

The 2017 event will again feature the In2 SABRE Awards at lunchtime, and will precede the EMEA SABRE Awards ceremony that evening. The daytime conference takes place at the Ham Yard Hotel, while the evening awards ceremony again returns to the Roundhouse.

Confirmed speakers include:

  • Heather Mitchell, head of global PR, digital engagement and entertainment marketing at Unilever Hair Care.

  • Osama Saeed Bhutta, communications director at Amnesty International

  • Andreas Winiarski, partner at German VC firm EarlyBird Capital

  • Colin Byrne, EMEA/UK CEO at Weber Shandwick

  • APCO global CEO Brad Staples

And many more to be announced soon.

Tickets, for both the conference and awards, can be booked here.