The 2017 SABRE Awards South Asia will take place in Mumbai on 27 July, marking the fifth anniversary of the partnership between the Holmes Report and Public Relations Consultants Association of India (PRCAI).

Once again, all SABRE Awards South Asia entries this year will automatically be entered into the SABRE Awards Asia-Pacific competition at no extra cost. The call for entries will launch next month, ahead of the early deadline of 24 April and late deadline of 29 May.

In addition to the campaign awards, the 2017 SABRE Awards South Asia will also reveal the Holmes Report's Indian Consultancy of the Year. Submissions for this award are a separate process, and are open now until 4 March. 

A jury of industry leaders will also soon be announced. The jury session, which will take place in June, will be co-chaired by PRCAI president Nitin Mantri and Holmes Report editor-in-chief Arun Sudhaman.

"The SABRE Awards has become the most trusted awards in the Indian communications industry in the past five years," noted Mantri. "It has not only showcased the best that PR has to offer in India, but has also helped Indian firms establish footprints internationally with their creative campaigns."

"The PRCAI is committed to making the awards bigger and better and celebrate winning work across the country. We received over 600 entries last year and with the PRCAI conducting workshops beyond the metros, we hope to beat this figure with greater participation from regional firms this year." 

Last year's SABRE Awards South Asia saw Daughters of Mother India take top honours, along with major trophies for Godrej Industries Viacom18 Media Pvt Ltd.