The 2018 SABRE Awards South Asia will take place in Delhi on 26 July, marking the sixth anniversary of the partnership between the Holmes Report and Public Relations Consultants Association of India (PRCAI).

This year, all SABRE Awards South Asia winners will automatically be entered into the SABRE Awards Asia-Pacific competition at no extra cost. The call for entries will launch next month.

A jury of industry leaders will also soon be announced. The jury session, which will take place in June, will be co-chaired by PRCAI president Nitin Mantri and Holmes Report editor-in-chief Arun Sudhaman and will take place in New Delhi in late June.

“We have entered the sixth year of our partnership with the Holmes Report for the Sabre Awards and each year, the awards have gone a notch higher in terms of quality of work and number of entries. The PRCAI has been committed to taking the awards beyond the metros and getting regional firms to showcase their work which is a great step towards celebrating good work from across the country,” said Nitin Mantri, President of the PRCAI.

He said: “The business of communications is becoming complicated and nuanced, with public relations firms competing not only against one another but also against ad agencies, digital specialists. In such a scenario, it will be important to see how PR firms demonstrate their creativity and how they are using data and analytics to gain audience insights, understand market dynamics and truly advise their clients.”

Last year's SABRE Awards South Asia saw Back to Work by Medela with Genesis Burson-Marsteller take top honours, ahead a very strong field, many of which went on to win Asia-Pacific and Global SABRE Awards.