BOSTON—360 Public Relations has unveiled a new digital brand, 360 Crowd, which encompasses the agency’s in-house team of digital strategists, web developers, designers and community managers working across the full array of digital platforms to build and engage consumer audiences on behalf of consumer brands.

360 Crowd is already working on digital and social media campaigns for more than a dozen 360PR clients. Its approach integrates earned, digital and social media to engage audiences on behalf of some of its clients.

“It’s hard to imagine any campaign today without a strong digital thread, whether we’re using digital to drive or to amplify,” says 360PR CEO Laura Tomasetti.  “There’s an intrinsic benefit to connecting this work with earned media. The PR team is sensitive to what resonates with a brand’s audience, is accustomed to creating compelling stories and content, and has relationships with social media influencers who can rapidly build audience and fuel engagement.”