BOSTON—Boston-based consumer public relations specialist 360 Public Relations has opened a New York office under the leadership of Rob Bratskeir, who has been named executive vice president and general manager. Bratskeir will also serve as creative director across the agency, working with practice leaders and account teams in Boston and New York.

“Establishing a New York presence is a natural and incredibly energizing next step for our agency,” says Laura Tomasetti, 360PR CEO and founder. “Instantly, we are closer to our growing roster of New York-based clients, and our account teams, who are frequently in New York, have greater on-ground support. New York also widens our talent pool, an area of focus as we continue to grow.”

Most recently a New York-based consultant to PR firms and consumer marketers, Bratskeir formerly served as executive vice president at Bratskeir & Company in New York, where he spent 17 years developing integrated marketing campaigns for brands in the food and beverage, healthcare, retail, toys and spirits sectors.