Holmes Report 04 Jun 2011 // 11:00PM GMT
NEW YORK—Cohn & Wolfe has been appointed by 3M Display & Graphics to support the positioning and launch of a number of new software technologies over the next 12 months. The assignment, which commenced last month, is led out of Cohn & Wolfe’s North American corporate practice.
Cohn & Wolfe will advise 3M Display & Graphics on all aspects of communications strategy, planning and implementation, including qualitative and quantitative market research, go-to-market strategy, brand positioning, communications planning, media and influencer relations, event planning and digital strategy.
According to Kelly Canavan, marketing manager at 3M, “Cohn & Wolfe brings the combination of strategy, creativity, and collaboration that we’ve needed to harness the exciting potential of our technologies and introduce them in a meaningful and impactful way.”