Holmes Report 11 Jan 2015 // 6:15PM GMT
SAN FRANCISCO—Access Communications, a member of the Ketchum global communications network best known for its work at the intersection of consumer and technology, has formed Access Studio, a content creation and distribution division designed to help companies elevate their most compelling stories, expand their reach, and measure their impact.
“There are dramatic changes happening in our industry and we are combining several of our powerful individual specialties into one comprehensive division that helps clients break through the noise and reach the customers that mean most to them,” says Matt Afflixio, who was named president of Access in August of last year.
The Access Studio includes a team of trend-spotters, designers, former journalists, copywriters, digital strategists and media analysts with experience in storytelling across a range of available channels, under the leadership of Nancy Blair (pictured), formerly the technology editor at USA Today.
The Access Studio combines four specialties:
- Access Digital: Strategy and implementation of integrated social and digital campaigns that align to business objectives.
- Access Creative: Bridging art with code to design unique and engaging visual experiences that bring brand narratives to life.
- Access Voice: Compelling long-and-short-form written content by former journalists, storytellers and copywriters.
- Access Intelligence: Collecting and analyzing data to help inform smarter decision-making and measure business impact.