LOS ANGELES — The British Academy of Film and Television Arts Los Angeles has named Rogers & Cowan as its new agency of record. Rogers & Cowan will support BAFTA Los Angeles by providing publicity as well as strategic counsel for all of its initiatives and events, including the BAFTA Student Film Awards, the BAFTA TV Tea Party, the British Academy Britannia Awards and the BAFTA Tea Party. 

NEW YORK — Porter Novelli will be partnering with the International Rescue Committee (IRC) on a strategic communications campaign to launch and promote the organization’s newly created podcast series, called Displaced. Displaced is hosted by Ravi Gurumurthy, IRC’s chief innovation officer, and Grant Gordon, IRC’s director of innovation strategy, and is produced in partnership with the Vox Media Podcast Network. Porter Novelli will launch an integrated campaign to amplify the series across earned, paid and owned channels, as well as orchestrate in-person events. 

LOS ANGELES — PrivateFly, a global booking platform for on-demand private jet charter, has selected Zapwater Communications, Inc. as its U.S. public relations agency of record.  Zapwater will be responsible for media relations, events and partnerships within the United States.

WEST HOLLYWOOD, CA — Ballantines Public Relations has been chosen to represent the AC Hotel Cleveland Beachwood as its official public relations agency of record. The AC Hotel Cleveland Beachwood is scheduled to open in August in Beachwood, Ohio, a Cleveland suburb. It is part of the city’s new mixed-use Pinecrest Development.

NEW YORK — Events organizer Reed Exhibitions has named Diffusion the PR agency of record for its security portfolio, which includes two leading events — ISC West and CNP Expo. ISC West is a converged security event centered around equipping industry pros to counter cyber-physical threats. CNP Expo is Card Not Present’s event dedicated to fraud and e-commerce payments. Diffusion is charged with driving awareness of the events by bolstering awareness and thought leadership, as well as developing and managing media programs.

WASHINGTON, DC — The defense and government contractor PAE has hired REQ to lead a comprehensive brand and marketing research study followed by the development of a strategy furthering the company’s growth. As a $2.4b business with more than 20,000 employees, PAE has made significant moves into the government contracting space, acquiring six companies since 2011. REQ has been tapped to further establish their company as the preeminent brand in a crowded market.

CORAL GABLES, FL — Cheryl Andrews Marketing Communications has been named the North American PR agency of record for the Spanish-based Sirenis Hotels & Resorts. The agency will represent Sirenis’s all-inclusive Caribbean and Mexican properties including Sirenis Punta Cana Resort in the Dominican Republic and Grand Sirenis Matlali Hills and Grand Sirenis Riviera Maya Resort, both of which are in Mexico.