Holmes Report 31 Mar 2012 // 11:00PM GMT
NEW YORK—Ogilvy Public Relations has added two new clients to its New York technology group: Shutterstock, the global marketplace for imagery, and C-Vibes, creator of the social conversation app Chumkee, both of whom have enlisted Ogilvy as their US PR agency of record. Shutterstock has appointed Ogilvy PR to support corporate communications efforts and overall media relations. C-Vibes tapped Ogilvy to help the company to expand its brand and market presence in the US and internationally through traditional and social media.
PARSIPPANY, NJ—Coyne Public Relations has been named agency of record for myFICO, the consumer division of FICO, which offers credit information products. Coyne PR has been tasked with supporting the significant growth of the myFICO consumer brand. The campaign will educate consumers about the importance of the FICO credit score by creating a personal connection to consumer life experiences.
NEW YORK—Porter Novelli has been named agency of record for Room Key, a new online hotel search engine. Porter Novelli will provide a combination of public relations, influencer engagement and social media support.
NEW YORK—Goodman Media International has been named agency of record for New York City landmark Grand Central Terminal, its retail and event business, and its forthcoming centennial celebration in 2013. Goodman Media will raise the visibility of the terminal by promoting its activities to local, regional, national and international media, highlighting Grand Central Terminal’s status as one of the city’s most iconic buildings, promoting the breadth of its high-end retail, dining and entertainment options, and playing an integral role in the publicity surrounding its forthcoming 100th anniversary celebration.
BOSTON—The Massachusetts Math + Science Initiative has selected Greenough to help promote its cause and reach a larger audience through traditional, social and digital media. MMSI, a division of Mass Insight Education, is a public/private partnership that increases college opportunities for minority and low-income high school students. Greenough will support MMSI’s goal of securing additional funding from both private companies and the state with media relations, content creation, social media monitoring, video development and more.
NEW YORK—Deussen Global Communications has been appointed agency of record for wines and spirits clients The Fladgate Partnership, Frangelico, and Somerston Wine Co., for which the agency will oversee strategic, national marketing campaigns including media outreach, partnership programs, event marketing, social media interaction, trade education, and direct-to-consumer consumer initiatives.
NEW YORK—MWW Group has been hired as agency of record by Aetrex Worldwide, a global leader in the comfort and wellness footwear category. MWW’s consumer lifestyle marketing practice will develop a multi-tiered communications program to tell the company’s lifestyle brand story.
LOS ANGELES—BrunchButler, a luxury brunch delivery and catering service from Switzerland, has selected Blaze for its debut in the United States. The agency’s activities for raising brand awareness and market expansion include an aggressive media relations campaign as well as social media strategy and execution for the high-profile launch.
DALLAS—Tucker & Associates has been retained as the agency of record for The Grand America Hotel, a luxury convention hotel in Salt Lake City. The agency will work closely with the hotel’s marketing team to promote its national brand.