CHICAGO— Zapwater Communications has been retained by Pabst Brewing Co. to work on its Old Style Beer brand. Zapwater’s responsibilities will include regional consumer and lifestyle media relations designed to create strong awareness for the iconic beer brand, development and management of local CSR initiatives, and future promotion rollouts.

PARSIPPANY, NJ—Coyne Public Relations has been named public relations agency of record for the National Senior Games Association, the non-profit organization dedicated to promoting healthy and active lifestyles for athletes age 50 and over. The NSGA will work in partnership with Coyne PR in the development, strategy and implementation of an integrated public relations campaign.

BRIDGEWATER, NJ—Ocean County Sports Medicine, a regional orthopedic practice focused on medical care for orthopedic surgery and non-surgical treatments, has selected R&J Public Relations as its public relations agency of record. The firm will create a media relations program to elevate the company’s position as a premier orthopedic practice in New Jersey. R&J will also provide digital media support and guidance, including social media and website design support services.

NEW YORK—Mexicue has selected public relations agency Stuntman PR as agency of record. Stuntman PR will implement a fully integrated publicity campaign to support the chain, now in its fourth year and expanding to more than three brick-and-mortar locations.

COSTA MESA, CA—Driven Public Relations has formed a new strategic relationship with Mosi Bicycles, a manufacturer of vintage European-style bicycles. Driven is tasked with helping Mosi launch its new Mode collection.

LOS ANGELES—M&C Saatchi LA has been awarded strategic, creative and production duties for the UGG Australia social media account. The Los Angeles-based agency will continue to handle the the UGG for Men advertising business and across Women’s projects and all branded social content.

MIAMI—, an online real estate brokerage and marketplace for single-family homes, has selected Roar Media as its national public relations agency of record. The firm will focus on developing and launching a public relations program to elevate awareness of among consumers, real estate professionals, and members of the business community nationwide.