DALLAS—Hill+Knowlton Strategies has been selected as public relations agency of record for the Big 12 Conference, a college athletic conference of 10 schools. The account, which H+K Strategies won in a competitive bid, will be led by H+K's Dallas office with support from the Washington, DC, office. H+K Strategies will work with the Big 12 Conference to provide comprehensive communications support including brand positioning, marketing communications, media relations, digital communications and stakeholder engagement across the organization and its 10 member institutions.

LOS ANGELES—Sanuk, a division of Deckers Outdoor Corporation, has retained MWW Group to develop and implement a strategic public relations campaign. MWW Group will be working with Sanuk to increase visibility and awareness to consumers nationwide through the stories and ambassadorship of several professional athletes, including surfer and musician Donavon Frankenreiter, rock climber Chris Sharma, surfer and ocean activist Dave Rastovich, snowboard freerider Jeremy Jones, and several emerging athletes.

RALEIGH, NC—French/West/Vaughan has been selected by The Variable to help introduce several new products and raise visibility for the organization. FWV will develop and execute a comprehensive public relations campaign designed to raise visibility for The Variable as a leader in innovative search and social analytic technologies that provide insights from consumer behavior on the web, highlighting the overall brand, executives and key tools.

LOS ANGELES—Ivan Kane, founder of the Forty Deuce Burlesque Nightclubs in Hollywood and Las Vegas, has retained Blaze PR to unveil his latest creation, Ivan Kane’s Royal Jelly Burlesque Nightclub at the Revel Resort in Atlantic City, NJ. The agency is charged with raising brand awareness and excitement through a social and digital media campaign, as well as managing several interactive, high-profile events before, during and after the nightclub launch.

NEW YORK—5W Public Relations has added Promotion in Motion, one of North America’s premier makers of confections, fruit snacks and other snack food products, to its roster of consumer products and services clients.