NEW YORK—The Pollack PR Marketing Group has been chosen to represent Portraits of Service, published by Patton Publishing in association with Patton Foundation, which focuses public attention on living veterans of all wars who have made personal sacrifices. PPMG will embark on a campaign to honor the lives of veterans of all wars through a consumer and media outreach that focuses on the book’s contents, the experiences of over sixty veterans as portrayed in the new book.

NEW YORK—5W Public Relations has added, which offers consumers access to luxury designer shoes and handbags online, to its roster of fashion and retail clients. 5W will execute a public relations program to promote to targeted influential fashion media. Key elements will include media relations, celebrity and spokesperson integrations, co-branded partnerships, social media, online events and more.

DESTIN, FL— Sandestin Golf & Beach Resort on Northwest Florida’s Emerald Coast has expanded its relationship with Buffalo Communications to include leisure public relations.