Holmes Report 28 Aug 2017 // 12:13AM GMT
NEW YORK — 5W Public Relations has been named PR agency of record by Surkus, a mobile platform that connects local events and venues with their ideal audience. The agency is tasked with designing a campaign to position Surkus as an innovator in revolutionizing the way people experience cities and allow business owners to directly engage with their target audience. Surkus was developed in 2015 and has since gained over 150k members, partnered with over 750 clients and businesses and cultivated over 35k social influences and delivered over 4k crowds.
SAN FRANCISCO — Dynamo PR has been appointed by Chinese AI company Mobvoi to lead their consumer and industry specific PR. The agency was appointed following a competitive pitch. Dynamo is working closely with Mobvoi on building brand awareness and establishing its challenger position within the smartwatch industry.
ST. LOUIS — FleishmanHillard has been selected by Build-A-Bear-Workshop to support the global brand as it celebrates its 20-year anniversary. The agency is tasked with providing media relations, influencer engagement and event support in the US, UK and Canada. The company was founded in 1997 and has been named to the Fortune 100 Best Companies to Work For list for nine years in a row.
CHICAGO — Uproar PR has been chosen by Wela and Edu(k)ate to assist in the growth and goals of each company. Uproar is tasked with developing targeting media relations campaigns and strategic partnerships for each company. While Wela is a financial advice app that pairs AI with real advisors, while Edu(k)ate is a workplace financial wellness platform that offers guidance to help employees make smart decisions regarding their finances.