SAN FRANCISCO—Shift Communications’ San Francisco-based consumer lifestyle practice has been retained by Simon to oversee comprehensive public relations and event management efforts for 17 of its West Coast Premium Outlet properties. Shift will provide full national, regional and local PR support, including media relations, event management and crisis communications.

COSTA MESA, CA—Driven Public Relations has been retained by Monster Moto, a leading powersports producer of off-road mini bikes and go-karts. Having recently completed a company-wide transition to begin assembling products in the US, Monster Moto retained Driven to help tell its story. 

NEW YORK—Crenshaw Communications has been appointed to represent Wearsafe Labs, a leading developer of advanced wearable safety products. Crenshaw was tapped to provide Wearsafe with PR, media relations and content services. 

SCOTTSDALE, AZ—Amendola Communications , a specialist in healthcare and healthcare IT public relations, has been selected as the agency of record for Vocera Communications. Amendola will provide a broad range of public relations and content services that promote Vocera's mission to break down communication barriers and improve the healthcare experience for patients, families and care team members around the world.

RALEIGH, NC—MMI has been selected by Delta Dental of North Carolina, a nonprofit organization providing oral health care, as its agency of record. MMI’s work will include strategy consulting, public relations, advertising and media buying, creative services, event planning and social media communications.

CHICAGO—Karl James & Company has been named agency of record by GS Global Resources, a leader in industrial and mobile machine application engineering. GS Global Resources worked with Karl James to unify a once-confusing patchwork of individually named business-to-business companies under a single brand. The agency of record designation sets the stage for Karl James & Company to take the newly-branded company to market.

CHICAGO—Primland Resort, located in Virginia’s Blue Ridge Mountains, has hired KemperLesnik as agency of record for outdoor and golf. KemperLesnik will provide branding, media relations, advertising, social media and influencer marketing.

BOSTON—Public relations firm EdTech180 has added two new international clients: Empower the User from Ireland, and Chalk Talk Solutions from Jordan and Boston. ETU specializes in delivering simulations for workplace and soft skills assessment and training. Chalk Talk Solutions provides test preparation software and services to the Middle East's premier English-speaking schools.