NEW YORK—Giovanna Rana, a refrigerated pasta brand in Italy and across Europe, has selected Zeno Group as its first communications agency of record in the United States following a competitive pitch. Zeno’s remit is to reinforce brand awareness for Giovanni Rana while building the brand’s reputation as an authentic Italian product using media, influencer and consumer activations including pasta tastings, pasta making classes and interviews with Mr. Giovanni himself.

RALEIGH, NC—Global Value Commerce, owner and operator of a leading e-commerce platform for pre-owned golf equipment and new golf gear, has selected Buffalo.Agency to manage an integrated marketing program. Buffalo will consult on brand strategy and customer data marketing, and turnkey public relations for the 16-year-old GVC and its,, and marketplaces.

DETROIT—Lambert Edwards & Associates has been named the digital and social media agency of record for the 2017 North American International Auto Show. LE&A’s responsibilities include managing NAIAS’ social media properties during events leading up to the show and through press preview, industry days, charity preview and public days. LE&A also will work with major sponsors and exhibitors to promote their newest products and technologies debuting at the show.

CHICAGO—Unison, which designs and sells modern home fashions, has retained Zapwater Communications as its public relations agency of record to heighten brand awareness within the home and textile industry. The national PR campaign will include media relations, strategic partnerships/influencer relations and targeted events.

NEW YORK—Luxury public relations agency Issa PR has been appointed as the new agency of record for tech company Novalia, which develops proprietary technology called PrintedTouch.