Holmes Report 03 Dec 2018 // 12:00AM GMT
BOSTON — Adam Ritchie Brand Direction has added two new clients to its roster — Life Alive and Jacuzzi. Life Alive, organic cafes from Panera and Au Bon Pain founder Ron Shaich, has chosen the firm to lead the restaurant's expansion to new locations. Jacuzzi, the iconic global brand, has hired Adam Ritchie to provide strategic communications and media support.
NASHVILLE — Campaign Monitor, which specializes in email marketing software, has named Allison+Partners PR agency of record after a competitive review. . Allison+Partners will oversee public relations activities in the US, UK and Australia to drive awareness of the company’s platforms and solutions. The firm will lead an integrated campaign including media relations, content marketing, thought leadership, event support and custom measurement.
LOS ANGELES — Oakwood, which manages and rents furnished and serviced apartments, has named the Pollack PR Marketing Group its public relations agency of record. Pollack earned the business in a competitive review. Oakwood has properties for business and individual travelers around the world.
NEW YORK — Magrino has added three new clients — SHA Wellness Clinic, Snailz and Tone It Up, all expanding footprint in the beauty, health and wellness space. Magrino will be SHA Wellness Clinic’s AOR. Snailz lets users find nail salons and pay through an app. Tone It Up is a multi-platform lifestyle brand and community focused on fitness and nutrition.
ORLANDO, FL — Uproar PR has been named the agency of record for two Orlando-based organizations. They are Align Business Advisory Services, an M&A and business advisory firm; and Insurance Office of America, a full-service insurance agency.