CHICAGO—Spikeball, whose mission is to build “the next great American sport,” has named Zapwater Communications as its public relations agency of record. Zapwater was tapped to provide strategic communications, traditional media relations, influencer outreach and partnership support to the company, and will also oversee event execution including National Spikeball Day.

ATLANTA—NG1 Technologies, a cleantech solutions company that provides fuel savings in the transportation market, has selected Trevelino/Keller as its lead integrated public relations and marketing agency. Trevelino/Keller is charged with establishing NG1 Technologies' messaging framework, web presence and social media program while executing a media relations strategy.

SOMERSET, NJ—Tartaglia Communications has been selected by IPRO, the New York-based leader of the Atlantic Quality Innovation Network, to design and implement communications plans for two new initiatives funded by the Centers for Medicare & Medicaid Services. Tartaglia will work with IPRO to increase public and healthcare professional awareness about the early identification and treatment of sepsis, and to increase knowledge and understanding among Medicare beneficiaries and healthcare professionals about end-of-life advance care planning.

NEW YORK—Child’s Play Communications, a public relations agency specializing in connecting brands with moms, has added kidpik as a client. Child’s Play will be responsible for launching the brand, through special events, media relations and influencer outreach among bloggers and social media personalities.

SANTA ANA, CA—Boudin Bakery, the creator of The Original San Francisco Sourdough, has hired Powerhouse Public Relations, to provide media relations and strategic communications support for the brand’s fast-casual restaurants throughout Southern California. 

LOS ANGELES—Alliance for Women in Media Southern California Affiliate has selected public relations agency Bob Gold & Associates to lead its publicity efforts.

MINNEAPOLIS—Lola Red, a Minneapolis-based public relations agency, has added new clients including Arta Tequila of Boulder, Colo.; HERO Health (Brooklyn, NY); J.R. Watkins (Winona, Minn.); ROLI (London);  Oskar Blues Brewery (Longmont, Colo.); and 75F (Burnsville, Minn.).