Holmes Report 19 Feb 2012 // 12:00AM GMT
PARSIPPANY, NJ—Coyne Public Relations has been named public relations agency of record for Bilbary, an Internet-based consumer e-book library and retail book store that allows consumers to access over 750,000 titles from any Internet-connected device. Coyne has been tasked with supporting the development and launch of Bilbary.com by developing creative communications designed to leverage traditional and social media. The agency will also support marketing initiatives such as helping to build consumer, social and industry awareness, as well as providing thought leadership support.
BOSTON—PAN Communications has been selected as the agency of record for Pri-Med, which provides professional medical education; Arcadia Solutions, a healthcare consulting firm that engages with both payers and providers to design, implement, and manage healthcare information technology infrastructure and applications; and Capsule Tech, a provider of medical device connectivity solutions for hospitals.
NEW YORK—The Morris + King Company has been retained by Café Metro, one of New York City’s leading quick-service restaurants. MKC will develop and execute a comprehensive public relations campaign on behalf of Café Metro to reinvigorate the 30-year-old business. The campaign will draw on MKC’s food, consumer and lifestyle expertise and focus on Café Metro’s products, customer service and dedication to charitable programs.
BOSTON—Greenough has been selected agency of record by GT Advanced Technologies, a global provider of technology, systems and materials for the solar and LED markets. Greenough will work with GT on an integrated marketing program that includes traditional and social media and marketing.