Holmes Report 21 Jan 2018 // 12:48PM GMT
CHICAGO — Omni Hotels & Resorts has selected Current Marketing to be its PR agency of record. Current is charged with developing and executing communications programs to bolster the brand and its 60 properties across North America. Differentiating Omni properties from other upscale hotel and resorts will the driver of campaigns.
DETROIT — The North American International Auto Show and 2018 North American Car, Utility and Truck of the Year awards has tapped Lambert, Edwards & Associates to be its PR agency of record. LE&A’s responsibilities for NAIAS include supporting the show’s media relations efforts, including the more than 5,000 media in attendance, as well as script writing, content creation and managing all NAIAS social media properties during events leading up to the show. LE&A also works with major sponsors and exhibitors to promote their newest products and technologies debuting at the show and at the AutoMobili-D exposition focused on next generation mobility-related technology and financial capital.
NEW YORK — Rituals, the European bath & body brand, has selected Bratskeir & Company to handle its PR and social media in the US. Bratskeir is charged with promoting the brand’s ‘slow down’ message through media, influencers. The company’s products range from body care to home fragrances.
RESTON, VIRGINIA — Sunglass manufacturer Eyeking has tapped Buffalo.Agency to handle public relations and experiential marketing for Under Armour eyewear. Buffalo plans to leverage its editorial connections to amplify the brand within the golf, run, baseball, fish and lifestyle verticals. In focus for 2018, is the launch of the new UA Tuned™ lens technology, a collection of contrast-enhancing sport and recovery lens offerings.