BOSTON—Drizly, a leader in e-commerce solutions for beer, wine and spirits, has named 360PR+ as public relations agency of record. 360PR+ is executing an integrated plan for Drizly that encompasses earned media, consumer events and social media strategy. The agency’s work for Drizly builds on 360’s experience across the category, spanning brown spirits, white spirits, cider, beer and other carbonated malt beverages,

CHICAGO—Luxury hotel Fairmont Mayakoba (pictured) has appointed Zapwater Communications as its US public relations agency of record. Zapwater began working with the Riviera Maya property in late December to generate publicity and drive both awareness and business for the property. Zapwater will serve as Fairmont Mayakoba’s US press office providing media relations support, managing influencer relations and overseeing events and partnerships.

SAN FRANCISCO—Internet-of-things component manufacturer TDK has named Karbo Communications as the marketing and PR agency of record for its US operations.  The agency will be responsible for all marketing, branding and PR activities, including messaging, media and analyst relations, content development, opportunistic PR, speaking, events and social media activities.

PRINCETON, NJ—Resound Marketing has been named agency of record for Sakar International, a leading provider of consumer electronics and accessories and licensor of over 40 major entertainment and corporate brands. Sakar tapped Resound l for public relations as well as select social media and trade show support for a number of its subsidiaries, brands, and licenses.