BOSTON—McDonald's MAC Co-op, the regional McDonald's cooperative representing Eastern Massachusetts, New Hampshire and Rhode Island, has selected Shift Communications as its agency of record. The account will be serviced out of Shift's Boston office.

CANTON, OH—Advertising and public relations agency Innis Maggiore has added seven new clients: Bird Technologies, Captive Radiology, Chesapeake Energy, General Board of Pension & Health Benefits of The United Methodist Church, The Hygenic Corp., Robofusion Ice Cream, and Thetford Corp.

COLUMBUS, OH—The Myrtle Beach Area Chamber of Commerce/Convention and Visitors’ Bureau has selected Fahlgren Mortine as its public relations agency of record, tasking the firm with promoting out-of-state tourism for the popular South Carolina region. Fahlgren Mortine was selected based on factors including knowledge of the travel industry and current trends, accountability, full-service capabilities, culture, and the integrated ideas presented.

LOS ANGELES—MobileBits Holding Corp., a provider of end-to-end content delivery solutions, has retained the investor relations and public relations services of KCSA Strategic Communication following the company's recent merger and launch of its platform, Pringo Connect. KCSA will deploy an integrated investor and public relations campaign designed to increase awareness of MobileBits among the investment community, as well as business and trade publications.

WOODLAND HILLS, CA—Barrett-Jackson Auction Company, organizer of The World’s Greatest Collector Car Auctions, has engaged JMPR Public Relations to handle its national and international public relations outreach and media relations initiatives. JMPR will be primarily responsible for continuing to grow Barrett-Jackson’s visibility for all its auctions within the national and international business, automotive and lifestyle media markets.

CONSHOHOCKEN, PA—Diccicco Battista Communications has added two new clients: Philadelphia Corporation for the Aging and Philadelphia Eyeglass Labs. For PCA, a private, nonprofit organization dedicated to improving the quality of life for older Philadelphians and those with disabilities, DBC will create an awareness campaign to promote various programs and services. For Philadelphia Eyeglass Labs, a family-owned optical company, DBC is handling branding, search engine marketing, point-of-sale collateral and other promotional tools.

MURRIETA, CA—JDR Motorsports, a team in Australian motocross and supercross, has chosen PCGCampbell to manage marketing-communications for off-road motorcycle team.

NEW YORK—JS2 Communications has added MSNBC anchor Thomas Roberts to its personal representation roster run out of the agency’s New York office.