Holmes Report 08 Jan 2017 // 8:50AM GMT
FAIRFAX, VA—The US Centers for Disease Control & Prevention has selected ICF’s health communications practice for nine contracts with a combined value of up to $34.4 million. The CDC will tap ICF’s capabilities in campaign development, research, creative, digital advertising, traditional and social media, social marketing, and stakeholder engagement. The contracts involve the CDC’s Office on Smoking & Health; the National Center for Emerging & Zoonotic Infectious Diseases; the National Center for Injury Prevention & Control; and the National Center for Chronic Disease Prevention & Health Promotion.
NEW YORK—Bevi, a smart water cooler providing unlimited filtered still and sparkling water in flavored and unflavored varieties, has named Diffusion as its public relations agency of record following a competitive pitch. The agency is tasked with growing Bevi's brand vision to eliminate plastic bottles from the workplace and disrupt the way people think about drinking water at work.
NEW YORK—The Halo Group has been selected by Devotion Spirits to launch a new campaign for a new sugar-free, gluten-free and American-made vodka. The Halo Group will work closely with Devotion to raise brand awareness of their vodka line through a multi-tiered campaign including, public relations, event management and social media. This integrated approach will engage consumers by bringing to light the new category Devotion Vodka seeks to create in the premium spirits industry.
CORAL GABLES, FL—Miami-based PR agency Cheryl Andrews Marketing Communications has been appointed by the Grenada Tourism Authority to manage its communications and social media strategy in North America and the Caribbean, raising awareness of the new “Pure Grenada: the Spice of the Caribbean” brand message in target niche markets.
LOS ANGELES—Blaze Public Relations has added Stonefire Grill to its roster of restaurant and hospitality brands. The restaurant, with eight locations in Southern California. has partnered with the boutique PR agency to increase brand awareness and assist with future growth plans.
SAN FRANCISCO—Resound Marketing has been selected as the US public relations agency of record for SourceNext, a Japanese software publisher and distributor. Resound's account teams will draw on their press relationships in technology, entrepreneur, and mainstream business media to share the SourceNext story. Resound has also been selected as the first-ever public relations agency of record for Location3, a digital marketing agency.
NEW YORK—Steinreich Communications Group has been appointed public relations consultant to ButcherBox, a subscription-based meat delivery service dedicated to 100% grass-fed beef, organic/pastured chicken and heritage breed pork products. The national media relations campaign will promote the quality, value and convenience of ButcherBox.
NEW YORK—TimefireVR, a software company with a virtual reality platform for social experiential learning, has retained KCSA Strategic Communications to lead strategic communications and investor relations programs.
NEW YORK—CRC, a New York-based public relations and digital marketing agency, has been selected to represent I & Love & You Natural pet food products.