Holmes Report 14 Jul 2013 // 3:25PM GMT
NEW YORK—Edelman has been selected as the public relations agency of record by Cincinnati Children’s Hospital Medical Center and Toyota to lead the nationwide “Buckle Up for Life” (“Abróchate a la Vida” in Spanish) program. Edelman will provide strategic counsel, develop and implement national public relations programs including consumer marketing, social advocacy, traditional media outreach and social media campaigns to raise awareness across all consumers segments, policymakers and community leaders.
WASHINGTON, DC—FleishmanHillard subsidiary Stratacomm, has added transportation company Norfolk Southern Corporation to it client list following a competitive bid process. The firm will work to communicate the railroad’s heritage, economic and environmental role, and vision of the future.
PALM BEACH, FL—Carnaval, the sparkling Brazilian wine brand, has retained Raleigh, NC-based French/West/Vaughan to handle campaign development and execution for a series of trade, media and consumer initiatives in major markets across the country celebrating the best of Brazilian culture.
VIENNA, VA—PHIT America, a non-profit education and advocacy organization designed to combat the obesity and sedentary activity crisis, has selected Buffalo Communications as its public relations agency. Buffalo will create and implement a publicity and media relations program targeting print, digital and broadcast outlets with focus on consumer health and wellness, sports, business, parenting and related editorial niches.
ATLANTA—The Wilbert Group, a full-service public relations firm, has added seven new clients in the first half of 2013: Hubzu, a service that helps people buy and sell homes online; FrontDoor Communities, which specializes in energy efficient homes; Cortland Partners, which focuses on acquiring and developing multifamily communities; brokerage firm Multi Housing Advisors; commercial real estate firm Franklin Street; gaming company KontrolFreek; and Renewvia, which provides solar energy solutions.
NEW YORK—Financial services specialist Cognito has been selected as the public relations and marketing agency of Belize Bank International, a premier provider of international financial services in Belize. Cognito will provide an integrated campaign to promote both BBIL and Belize as an international banking industry. The program will feature a multi-faceted communications approach including digital, social and traditional media along with advertising and collateral development.
NEW YORK—Atlantis, Paradise Island, the ocean-themed destination resort located on Paradise Island, The Bahamas, and home to the largest open-air marine habitat in the world, has selected MMGY Global as its public relations agency of record for its meetings and group business division. MMGY will work alongside LDPR, the agency-of-record for Atlantis’ consumer PR campaigns and will develop and implement a trade-focused media and industry outreach campaign.
BALTIMORE—Mobile engagement company Hipcricket has selected Abel Communications as its agency of record. Abel will provide strategic communications campaigns with a focus on content development and media relations.
HENDERSON, NV—MassMedia Corporate Communications, a full-service public relations, advertising and marketing firm, has added several healthcare clients, including Nevada Health Co-Op, Women's Health Associates of Southern Nevada, and ABQ Health Partners. The agency has also kicked off a marketing campaign for HealthCare Partners Nevada.