Holmes Report 03 Jul 2017 // 6:42AM GMT
ATLANTA — Camera drone company AirDog has chosen digital PR firm Trevelino/Keller to assist with the release of its newest product, the ADII. The agency is tasked with working aggressively to position the next generation of AirDog within the mainstream, industry and sports performance media. The ADII eliminates the need for manned operation giving the user complete active freedom with perfect content capture.
NEW JERSEY — Coyne Public Relations has been selected as agency of record for LittleBits, the tech startup that manufactures easy and fun ways to invent electronics. The agency will develop and execute a campaign with the goal of elevating consumer awareness for LittleBits and further position the company as a leader in the STEM/STEAM toy space. The agency will continue to build strong, meaningful awareness through traditional media relations and creative activations to broaden the reach of the brand's messages. Key areas the agency will oversee include US PR strategy, traditional media outreach, strategic media relations, product activations, creation of press materials and overall brand support.
TORONTO — Boutique agencies Ireland+Hall Communications and Pennant Media Group have joined Montreal based MVPR as the trio of firms for Canada's largest LGBT event, the inaugural Canada Pride Montreal, who have brought on the agencies for key public and industry relations services. Ireland+Hall has been subcontracted for the Canada Pride Montreal 2017 events along with Pennant Media Group, with MVPR serving as the lead agency based in Quebec. The account will feature the development and execution of industry and stakeholder relations, media relations and support of activations.
BLUE BELL — PR agency Kimball Communications has signed four clients including the American Association of Law Libraries (AALL), Michaelson Capital Partners, co-chair of the Private Client Services Group Amanda DiChello, and the Themis Advocates Group. For the AALL, Kimball will provide PR services, including media relations, thought leadership development and social media consulting. For Michaelson Capital Partners, the agency will prove on demand public relations support and media outreach. For DiChello, Kimball is tasked with developing and implementing a PR strategy to increase her profile as an expert in her field. The Themis Advocates Group has hired the agency to provide PR consulting, and to crate and enact a social media strategy highlighting its events and members' expertise.
CAMPBELL — Tech PR agency Walt & Company has been selected as FleetUp's agency of record. The company provides intelligent fleet management and compliance solutions, and has tasked the agent with providing a range of comms services including product launch campaigns, media and analyst relations, industry leadership positioning and partner and customer relations.
NEW YORK — Germinder & Associates has been named agency of record for the esteemed Dog Writers Association of America (DWAA). The association was founded in 1935 by eight editors and publishers invited to the Westminster Kennel Club Dog Show. The agency will provide strategic counsel, publicize DWAA events and will publish news about members' books. Germinder & Associates will also assist with sponsorship activities.