BOSTON—Stride Rite, a division of Wolverine World Wide, has named 360 Public Relations its US agency of record. The firm will seek to bring Stride Ride's “Built for Childhood” brand platform to life for millennial moms and dads through an integrated campaign that includes influencer activation, media relations, and social media.

NEW YORK—Evins Communications has been tapped by Jet Linx Aviation, a private aviation company headquartered in Omaha, Neb., as the agency of record. Evins will handle strategic marketing and communications initiatives as well as assisting with event, programming and partnership development. 

STAMFORD, CT—Buffalo Brand Invigoration Group’s role with Arccos Golf, maker of a GPS tracking and tour analytics platform, has been expanded beyond public relations and media buying to now include digital marketing.

NASHVILLE, TN—Choice Media & Communications has added clients including parenting authority Dr. Vanessa Lapointe and corporate talent executive Dee Ann Turner. Choice was also chosen to lead national publicity campaigns for three new book titles.