Holmes Report 15 Mar 2015 // 10:32PM GMT
BOSTON—Greenough has been named agency of record for Inovalon, a technology company that provides advanced analytics and data-driven solutions to the healthcare industry. The primary focus of the public relations program is securing earned media across business, technology and healthcare publications.
MIAMI—FJ Communications has recently added new assignments, including internal communications for French global energy firm Total in the Latin American region; communications strategy, media relations and event support for interactive whiteboard developer Smart Technologies in Mexico; communications planning and branding profile for Chinese manufacturer of radio transceivers and radio systems Hytera in Mexico; and external communications in Peru and Mexico for consumer finance technology company Kreditech.
RALEIGH, NC—Actor Marc John Jefferies has selected French/West/Vaughan as his public relations agency of record. FWV will work with Jefferies to develop and execute a strategic media relations and marketing program. Jefferies is best known for his roles in Losing Isaiah, Get Rich or Die Tryin’ and Notorious. Upcoming projects include Starz television show, Power, as well as several films.
MONTRÉAL—Accor North America has awarded the public relations account for its Canadian Sofitel and Novotel hotels to Citoyen Optimum.
LOS ANGELES—Following a competitive review, The Pollack PR Marketing Group has been selected by The City of Santa Monica’s Wellbeing Project as its agency of record.