SAN FRANCISCO – Sumo Logic has tapped PAN Communications to handle communications. During this partnership, PAN will use data and storytelling to build trust and credibility through personalized thought leadership and media relations programs. The agency will also use its media expertise and analyst relations strategy to bolster the brand.

ATLANTA — Trevelino/Keller has been hired by Aggressor Adventures, the adventure vacations and  travel company, to handle its media relations strategy. The agency has been tasked with amplifying Aggressor’s three brands — Aggressor Liveaboards, Aggressor River Cruises and Aggressor Safari Lodges — across the industry and among consumers.

LOS ANGELES — Ballantines PR has been named St. Regis Maldives Vommuli Resort’s PR agency of record. The agency has been charged with to provide strategic guidance and execution to bring broad consumer awareness to the resort getaway.

ORLANDO, FL — Ruth’s Chris Steak House recently named Uproar PR its agency of record to promote the restaurant brand to a national audience as it opens new locations across the country.  With both companies headquartered in Central Florida, Uproar will leverage its previous experience working with national restaurant brands to elevate and uphold Ruth’s Chris’s brand.

FORT LAUDERDALE, FL — Hemsworth Communications today announced it has added two franchise food and beverage companies, I Heart Mac & Cheese and Waters Edge Wineries, to its client roster. The accounts will be housed within the agency’s food, wine & spirits and franchising & business services divisions, which were announced earlier this year.