MINNEAPOLIS—Merrick Pet Care, a leader in the super premium pet food category based in Amarillo, Tex., has selected Carmichael Lynch Spong as its public relations agency of record. Carmichael Lynch Spong will be handling a brand relaunch for Merrick, which offers all natural pet food products and treats with ingredients that primarily are sourced locally.

NEW YORK—Incapital, a leading underwriter and distributor of fixed income securities and a growing range of financial products, has retained CJP Communications as its public relations agency of record. CJP will be responsible for driving awareness of Incapital’s overall brand, its suite of products, including newly offered unit trusts and annuities, as well as other core capabilities. CJP will focus on providing thought leadership, executive positioning and visibility, strategic media relations and counsel, as well as promotion of Incapital’s marketing activities such as its recent sponsorship of the 2012 Big East tournament.

BOISE, ID—Crucial.com, a leading online retailer specializing in computer memory upgrades and solid state drives, has retained Worldcom PR Group partners The Pollack PR Marketing Group in the US and Kaizo in the UK, together with PhE Communication of France, as PR agencies of record. The three firms have been engaged to develop and execute three distinct in-market regional and national PR and marketing campaigns designed to increase the reach of Crucial.com among mainstream consumer computer users.

AUSTIN, TX—WhaleShark Media, a leading online coupon and deals marketplace, has selected Allison+Partners as its public relations agency, supporting the earned media programs for WhaleShark's RetailMeNot brand and its corporate communications program.

RALEIGH, NC—College quarterback Russell Wilson, drafted by the Seattle Seahawks, has selected French/West/Vaughan as his marketing, public relations and endorsements agency of record. FWV was recommended to Wilson by his business manager/attorney, Mark Rodgers of Frontline Sports Management, who also represented Wilson during his minor league baseball career. FWV will work closely with Frontline and with Wilson’s new football agent, Bus Cook.

SAN FRANCISCO—Landis Communications has added seven new clients to its roster: California Bank & Trust, AAA Club Partners, Maxthon, Vino Volo, Backcountry Pictures, Direct Access Marketing and REDF.

NEW YORK—Krupp Kommunications will be managing all media relations in support of The Jacksons' summer concert tour, dubbed "Unity Tour 2012," the first time Jackie, Jermaine, Marlon and Tito Jackson will have toured together since 1984. Publicity will be led by K2 entertainment manager Jo Mignano and her team.

NEW YORK—Corbin-Hillman Communications has added Potter & Moore’s British celebrity hairstylist brand Lee Stafford to its roster of clients. The firm will execute a comprehensive public relations program introducing the line to the US market as well as increase awareness of the company's brands.

NEW YORK—Trylon SMR has been selected by The Motion Picture Licensing Corporation as agency of record for its media relations requirements.