MIAMI — Newlink has been named the agency of record for the Riviera Nayarit Convention & Visitors Bureau. Newlink’s tourism practice will be responsible for providing strategic council and executing a compelling communications program for Riviera Nayarit, a beachside travel destination on Mexico’s Pacific Coast. The agency will focus on public relations efforts in key markets throughout North and South America including theUS, Canada, Argentina, Brazil, Chile, Colombia and Peru.

SCOTTSDALE, AZ — Brilliant PR & Marketing has become the agency partner of Highlights for Children. Best known for Highlights Magazine, the company produces a diverse family of products for kids from birth to 12 including magazines, books, websites, mobile apps and numerous subscription clubs.

RALEIGH, NC — FWV Fetching, the pet and veterinary division of French/West/Vaughan named agency of record for BodeVet, a developer of advanced transfusion treatment options for the veterinary industry. FWV Fetching will provide public relations and marketing services to promote the world’s first injectable freeze-dried platelet derived product.

LOS ANGELES — Bob Gold & Associates has been selected to lead North American communications for Bigo Technology’s Like App. The social video platform and special effects app leverages technology using artificial intelligence, augmented reality and independently innovated body recognition to allow users to create and share videos enhanced with special effects.