Holmes Report 07 May 2017 // 3:18PM GMT
CHICAGO—GarageBOSS, a national manufacturer of quality automotive, lawn and garden solutions, has tasked 3rd Coast PR to support new product launches slated for later this year, after a formal RFP process. 3rd Coast will focus on overseeing key areas including launch strategy, traditional media outreach, strategic media relations, seasonal brand activations and influencer campaigns.
RALEIGH, NC—FWV Fetching , the pet and veterinary practice of French/West/Vaughan, has been selected as agency of record by CityVet, a veterinarian-owned and veterinarian-led group of practices headquartered in Dallas. Fetching’s team of expert pet and veterinary marketers will manage external public relations and digital marketing initiatives to support CityVet's expansion into new cities and states.
SANTA ANA, CA—Yokohama Tire Corporation has rolled its public relations business into its longtime ad agency, Kovel Fuller. KF, which has been Yokohama's ad agency of record since 2006, will now spearhead the tire maker's ongoing public relations programs, corporate messaging and media outreach from its Culver City, California office.
ATLANTA—Calysto Communications, a global marketing communications agency for the mobile, wireless, telecom, and IT sectors, has been appointed to lead content marketing and public relations campaigns for Integron, which managed IoT initiatives in the energy, healthcare and telematics sectors. The firm has also been chosen by NetQuest Corporation, a provider of monitoring access solutions, to build global brand awareness in the rapidly growing cyber intelligence and lawful intercept communities.
MINNEAPOLIS—Fallon has expanded its agency of record relationship with its seven-year client H&R Block by adding media planning and social media strategy and creative to its existing brand strategy and creative responsibilities with the tax brand.
SAN FRANCISCO—MWWPR has added several clients to its US technology practice, including RetailMeNot, Unison Home Ownership Investors, Qualpay, Therachat and Arccos Golf.
DALLAS—Taco Bueno, a regional Tex-Mex restaurant chain, has selected Dallas-based TrizCom Public Relations as its agency of record. TrizCom PR’s efforts will focus on supporting Taco Bueno’s evolving brand narrative by amplifying the tried and true message across media and audience.
CHICAGO—Zapwater Communications has been retained by SSA 27 to help position the Lakeview area as a place where people wish to live, linger and long to return through media relations, brand advancement and awareness and influencer engagement.
NEW YORK—Montieth & Company has been retained as agency of record by MPC Capital, a real assets investment manager headquartered in Hamburg, Germany.
NEW YORK—Rubenstein Public Relations has been named the agency of record for Alkamind, a leading nutritional program.
TAMPA BAY—JoTo PR has signed Clickback as a client to assist it in helping other companies realize benefits from their sales pipelines and website investments.