Holmes Report 11 May 2014 // 5:29PM GMT
AUSTIN—Snackbox has been named public relations agency of record for Smoothie King, a privately held franchise based in New Orleans, with more than 650 locations worldwide. Snackbox was hired to lead consumer public relations efforts after an RFP process that included more than 30 PR firms. The Snackbox team will be led by principal Jenna Oltersdorf at the company’s Austin headquarters, and Snackbox Chicago will play a substantial role in the account.
BALTIMORE—Baltimore non-profit Civic Works has selected Abel Communications to lead a public relations and marketing program. The organization chose Abel due to the firm’s track record in delivering campaigns locally, regionally and nationally.
TAMPA BAY, FL—JoTo PR has added video remote interpreting company Stratus Video Interpreting to its client roster.
RALEIGH, NC—New York Giants running back Rashad Jennings has selected French/West/Vaughan as his public relations, marketing and endorsement agency of record. FWV will work with Jennings to develop his personal brand, increase his public profile and maximize his business opportunities.