NEW YORK—Weber Shandwick is mobilizing its network of offices to support Living on One, which is focused on creating awareness and providing opportunities for young people to fight poverty through innovative microfinance solutions. The firm will provide PR support to Living on One’s nationwide film tour to universities across the US. Weber Shandwick has worked closely with the Living on One team to develop an integrated communications campaign to drive engagement online and offline with key stakeholders as well as support in-market media relations efforts around tour stops.

MINNEAPOLIS—Gaia Herbs, the North Carolina-based, certified-organic herbal supplement brand, has chosen Haberman to handle public relations and digital efforts, as well as social media outreach. The agency will help spread the word for the brand’s “Meet Your Herbs” herbal traceability program, which allows consumers to trace the purity, integrity and potency of the herbs in each Gaia product, from seed to shelf.

NEW YORK—Child’s Play Communications, a public relations agency specializing in connecting companies with moms, has added Rullingnet, the early education technology company and creator of the child-friendly Vinci Tab and Vinci Curriculum, to its client roster. Child’s Play will contribute to all social media efforts, including social media platform management,   blogger outreach and Twitter parties.

HOLLYWOOD, FL—Fish Consulting, a full-service communications firm specializing in franchise marketing and public relations, has added two new clients, Dogtopia and Pinot’s Palette. The firm will provide strategic franchisee recruitment marketing support including national media relations, creative development and consulting services to Dogtopia, a provider of dog daycare, and Pinot’s Palette, a franchised entertainment art studio.

ANNAPOLIS, MD—ACTS Retirement-Life Communities, a not-for-profit owner, operator and developer of lifecare retirement communities, has selected Crosby Marketing Communications to develop campaigns for six ACTS communities in Florida, Maryland and Delaware as well as manage search engine marketing for all 21 ACTS communities across the country.

MIAMI—beIN Sport, a new independent 24-hour global network dedicated to live and exclusive coverage of the world's best soccer leagues and international sports, has selected Bob Gold & Associates to lead its North American communications program.