NEW YORK — In an effort to further expansion and diversification, Cirque du Soleil has tapped Cohn & Wolfe to be its first global PR agency of record. Cohn & Wolfe teams in Shanghai, Austin and New York will be handling Montreal-based Cirque’s corporate positioning, media relations and even activation. Establishing a foothold in China, where the company is launching touring and resident shows, is a top priority.

CORAL GABLES, FLORIDA — Cheryl Andrews Marketing Communications has been named North American PR agency of record for Couples Resorts, which owns four all-inclusive properties in Jamaica. The agency already is steeped in the travel space, representing the tourism boards of Costa Rica, Grenada and Montserrat. CAMC handled PR for the first Couples Resorts property in the early 2000s.

BOSTON — LaVoieHealthScience has added two new companies to its roster of clients – Integrity Applications and Savara Pharmaceuticals. Integrity’s work is centered around developing non-invasive glucose monitoring devices for diabetics. Savara, which spun off from Mast Therapeutics earlier this year, is focused on inhalation therapies for individuals with rare pulmonary conditions.