CHICAGO — The snack company Nothing But The Fruit has named Zapwater Communications its PR agency of record. The account will be managed by the Chicago office's consumer products division. Scope of work includes brand public relations efforts and new product launches.

MIAMI — The Reef 28, an adults-only resort in Playa del Carmen, Mexico, has tapped Wander PR to head its public relations. The Riviera Maya hotel is scheduled to open in April, 2018. Wander PR specializes in travel and hospitality public relations.

NEW YORK — Clear/Cut Phocus, a new caffeinated sparkling water brand, has brought in Evins Communications as PR agency of record. Evins will oversee facets of the the brand’s rollout including US media initiatives, digital media strategy and advertising and brand building through activations. Phocus, which is made with tea-extracted caffeine, is being positioned as a natural alternative to sodas and energy drinks.

SAN FRANCISCO — Highwire PR has added six new clients spanning the enterprise, consumer and security technology sectors. They are: the cloud delivery platform Akamai; software company Appian; Arity, Allstate’s insights technology company;, an artificial intelligence company founded by music’s; Rubrik, a Silicon Valley enterprise company; and Sunrun, a residential solar company.