NEW YORK—The Pollack PR Marketing Group has been retained by The Keller Fay Group, a full-service marketing research and consulting company dedicated exclusively to word-of-mouth marketing, to lead its public relations and integrated marketing efforts to generate brand awareness. And Reed Travel Exhibitions, organizers of a portfolio of events for the meetings industry, has appointed The PPMG as its US PR agency to support the strategic communications campaign for AIBTM, The Americas Incentive, Business Travel & Meetings Exhibition. The firm will support the AIBTM marketing team to plan and implement a campaign that will build awareness for the event in Chicago.

BOSTON—Tier One Partners, a full-service PR and social media agency, has been selected as agency of record for Formicary Collaboration Group, a company that enables team-based enterprise social collaboration solutions; and Optaros, an organization that provides digital commerce services that embrace emerging technologies to create exceptional branded experiences. Tier One is helping both companies build awareness and thought leadership via traditional and social media channels.

NEW YORK—Stuntman, a Manhattan-based consumer lifestyle public relations agency, has been named the agency of record for America’s Farmstand, which creates a one-to-one connection between consumers and its network of small, family-run farms. Stuntman is implementing a consumer-focused publicity campaign nationally as well as regionally, within markets surrounding family farms featured on America’s Farmstand.

CHICAGO—Global architectural firm Murphy/Jahn, led by internationally acclaimed architect Helmut Jahn, selecred Dixon|James Communications, founded by industry veteran Jim Heininger in 2010, to launch its rebranding to Jahn and leadership announcements last week.

BRIDGEWATER, NJ—Amber Sky Home Mortgage, a lender in the New Jersey home mortgage rates, loans and refinancing sector, has selected R&J Public Relations as its public relations agency of record. R&J will conduct a proactive public relations, media relations, and social media program to elevate its position as the superior choice for New Jersey consumers seeking a mortgage.