Holmes Report 15 Oct 2018 // 2:58AM GMT
AUSTIN — Red Fan Communications has added two new B2B clients— OutboundEngine and Repair Pricer. OutboundEngine provides small businesses with marketing automation packages. Repair Pricer is designed to help homebuyers in negotiations, by giving them an estimate of what repairs found in house inspections will actually cost.
BOSTON — Allen & Gerritsen has been named public relations agency of record for the fintech company PrecisionLender. Charlotte, NC-based Precision Lender provides applied banking insights to commercial banks after a formal review. A&G’s remit includes building brand awareness for the company, driven by industry thought leadership, product storytelling and company culture. In addition to PR, A&G will assist PrecisionLender with strategy, analytics and web project work.
RALEIGH, NC —The University of North Carolina at Pembroke has tapped French/West/Vaughan to elevate its visibility amongst prospective students and promote its educational value and offerings, including its participation in the new cost-saving NC Promise Tuition Plan. FWV will manage all external public relations initiatives for the university, which is located in the southeastern part of the state. The agency recently partnered with UNCP on a project in early 2018 and will continue to work to spotlight all the exciting initiatives taking place at the university.
NEW YORK — Cindy Riccio Communications has been selected as AOR for SimplyProtein, a new protein bar acquired by Atkins Nutritionals, and Earth Science Natural’s skincare system Ceramedx. The new clients bolster the agency’s health and wellness practice, which earlier this year launched plant-based yogurt, The Coconut Collaborative, in the UK and US.
NEW YORK — The American Society for Gastrointestinal Endoscopy (ASGE) has selected the agency jacobstahl to execute an integrated campaign to encourage understanding about the relationship between chronic heartburn and esophageal cancer. The agency also will boost awareness and advances in testing that enable gastroenterologists to prevent disease from developing. The campaign by ASGE, in cooperation with CDx Diagnostics, will launch in five markets beginning this fall and is anticipated to continue through 2019.